Chen weifeng (23 Ergebnisse)

- Hardcover
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Hardcover. Zustand: Brand New. 316 pages. 9.01x5.98x9.02 inches. In Stock.

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- Softcover
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- Hardcover
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- Softcover
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Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 368 | Sprache: Englisch | Produktart: Bücher | This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and manage…ment of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

- Softcover
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Taschenbuch. Zustand: Neu. Advances in Chinese Brand Management | John M. T. Balmer (u. a.) | Taschenbuch | Journal of Brand Management: Advanced Collections | x | Englisch | 2018 | Palgrave Macmillan | EAN 9781349957996 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]h…artmann[at]springer[dot]com | Anbieter: preigu.

- Softcover
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Zustand: New. 2018. Paperback. . . . . . Books ship from the US and Ireland.

- Hardcover
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Zustand: New. Editor(s): Balmer, John M. T.; Chen, Weifeng. Series: Journal of Brand Management: Advanced Collections. Num Pages: 354 pages, biography. BIC Classification: 1FPC; KCL; KJMB; KJP; KJSM. Category: (P) Professional & Vocational. Dimension: 216 x 140. Weight in Grams: 590. . 2016. Hardback. . . . . Books ship from the… US and Ireland.

- Hardcover
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Hardcover. Zustand: Brand New. 354 pages. 8.50x5.50x1.00 inches. In Stock.

- Hardcover
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Zustand: New. In.

- Hardcover
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book covers different technological and business-related issues including ethical use and cultural sensitivity of data used in businesses, managing data privacy and protection, governance standards for digital transformation, executive leadership strat…egic decisions, and business innovation and sustainability. With the recent development of artificial intelligence (AI), businesses are urged to consider innovation while applying digital transformation. Depending on the nature of the businesses, it is found that innovative digital transformation is required with the use of artificial intelligence. However, the future of AI in businesses is yet unclear, the question is it true that without digital transformation businesses are no longer sustainable Researchers argue that digital transformation could be an opportunity for business to create a global brand however several implications and challenges should be considered including governance and responsible digital management. This book explores how businesses could benefit from AI and leverage technologies to sustain businesses.The book is authored by leading experts in the field of AI, digitalization, and business innovation and sustainability; the author's diversity reflects quality of research with high level of impact in the research topic. It is written in accessible language that makes it easy for business leaders, researchers, policymakers, and anyone interested in the future of business development to understand the complex concepts and ideas presented in the book.This book provides insight for executive leaders in setting new innovative strategies toward leveraging AI in business at different levels of operations to support business sustainability. The book provides different theoretical and practical practices and case studies that could be used as a guideline for policy making and devising innovative directions.

- Softcover
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Taschenbuch. Zustand: Neu. Business Sustainability with Artificial Intelligence (AI): Challenges and Opportunities | Volume 1 | Esra Aldhaen (u. a.) | Taschenbuch | Studies in Systems, Decision and Control | 2 Taschenbücher | Englisch | 2025 | Springer | EAN 9783031715280 | Verantwortliche Person für die EU: Springer Verlag GmbH…, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Business Sustainability With Artificial Intelligence (AI): Challenges and Opportunities: Vol 2
Aldhaen, Esra (Editor)/ Braganza, Ashley (Editor)/ Hamdan, Allam (Editor)/ Chen, Weifeng (Editor)
- Hardcover
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Hardcover. Zustand: Brand New. 500 pages. 9.25x6.10x9.21 inches. In Stock.

- Softcover
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - With the recent development of Artificial Intelligence (AI), businesses are urged to consider innovation while applying digital transformation. Depending on the nature of the businesses, it is found that innovative digital transformation is required…with the use of Artificial Intelligence. However, the future of AI in businesses is yet unclear, the question is it true that without digital transformation businesses are no longer sustainable Researchers argue that digital transformation could be an opportunity for business to create a global brand however several implications and challenges should be considered including governance and responsible digital management. This book explores how businesses could benefit from AI and leverage technologies to sustain businesses, and the book covers different technological and business-related issues including ethical use and cultural sensitivity of data used in businesses, managing data privacy and protection, governance standards for digital transformation, executive leadership strategic decisions, business innovation, and sustainability.The book is authored by leading experts in the field of AI, digitalization, and business innovation and sustainability, and the author's diversity reflects quality of research with high level of impact in the research topic. It is written in accessible language that makes it easy for business leaders, researchers, policymakers, and anyone interested in the future of business development to understand the complex concepts and ideas presented in the book.This book provides insight for executive leaders in setting new innovative strategies toward leveraging AI in business at different levels of operations to support business sustainability. The book provides different theoretical and practical practices and case studies that could be used as a guideline for policy making and devising innovative directions.

- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - With the recent development of Artificial Intelligence (AI), businesses are urged to consider innovation while applying digital transformation. Depending on the nature of the businesses, it is found that innovative digital transformation is required with th…e use of Artificial Intelligence. However, the future of AI in businesses is yet unclear, the question is it true that without digital transformation businesses are no longer sustainable Researchers argue that digital transformation could be an opportunity for business to create a global brand however several implications and challenges should be considered including governance and responsible digital management. This book explores how businesses could benefit from AI and leverage technologies to sustain businesses, and the book covers different technological and business-related issues including ethical use and cultural sensitivity of data used in businesses, managing data privacy and protection, governance standards for digital transformation, executive leadership strategic decisions, business innovation, and sustainability.The book is authored by leading experts in the field of AI, digitalization, and business innovation and sustainability, and the author's diversity reflects quality of research with high level of impact in the research topic. It is written in accessible language that makes it easy for business leaders, researchers, policymakers, and anyone interested in the future of business development to understand the complex concepts and ideas presented in the book.This book provides insight for executive leaders in setting new innovative strategies toward leveraging AI in business at different levels of operations to support business sustainability. The book provides different theoretical and practical practices and case studies that could be used as a guideline for policy making and devising innovative directions.

- Hardcover
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores how businesses could benefit from responsible innovative practices and leverage technologies to sustain businesses and guides the next generation future; this book covers different technological and business-related issues including ethic…al use and cultural sensitivity of data used in businesses, managing data privacy and protection, governance standards for digital transformation, executive leadership strategic decisions, business innovation and sustainability, next generation ethical standards, Technology and AI for Human and Talent Management, Responsible Innovation Practices for Green Economy and Sustainability, Emerging Trends, Policies and Practices in the Concept of Society 5.0, etc. This book is authored by leading experts in the field of business sustainability, ethical digitalization, and responsible innovation; the authors diversity reflects quality of research with high level of impact in the research topic. It is written in accessible language that makes it easy for business leaders, researchers, policymakers, and anyone interested in the future of business development to understand the complex concepts and ideas presented in the book. This book provides insight for executive leaders in setting new sustainable practices and strategies towards leveraging responsible innovation with the use of business and technology in different levels of operations to support business sustainability and society 5.0. This book provides different theoretical and practical practices cases studies that could be used as a guideline for policy making and devising innovative directions.

- Hardcover
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- Hardcover
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores how businesses could benefit from responsible innovative practices and leverage technologies to sustain businesses and guides the next generation future; this book covers different technological and business-related issues including ethic…al use and cultural sensitivity of data used in businesses, managing data privacy and protection, governance standards for digital transformation, executive leadership strategic decisions, business innovation and sustainability, next generation ethical standards, Technology and AI for Human and Talent Management, Responsible Innovation Practices for Green Economy and Sustainability, Emerging Trends, Policies and Practices in the Concept of Society 5.0, etc. This book is authored by leading experts in the field of business sustainability, ethical digitalization, and responsible innovation; the authors diversity reflects quality of research with high level of impact in the research topic. It is written in accessible language that makes it easy for business leaders, researchers, policymakers, and anyone interested in the future of business development to understand the complex concepts and ideas presented in the book. This book provides insight for executive leaders in setting new sustainable practices and strategies towards leveraging responsible innovation with the use of business and technology in different levels of operations to support business sustainability and society 5.0. This book provides different theoretical and practical practices cases studies that could be used as a guideline for policy making and devising innovative directions.

- Hardcover
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Hardcover. Zustand: Brand New. 827 pages. 6.14x1.75x9.21 inches. In Stock.