Brown christopher linden (6 Ergebnisse)

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Hardcover. Zustand: Very Good. 336 pages. WHAT DO TOYOTA, APPLE, AND ZAPPOS HAVE IN COMMON?CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your businessBased on more than 60 studies and the authors? three -year proprietary research project with more than 100 companies, The Customer Cu lture Imperative demonstrates that organizations exhibiting a strong customer-c entric culture do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cu ltural change concrete and actionable in any organization.Dr. Linden R. B rown is chairman and co-founder of MarketCulture Strategies Inc.Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.…

Zustand: New. pp. 208.

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Zustand: New. Drawing insights from more than 100 businesses to identify seven key factors, this book reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. It gives you the tools to inspire everyone in the compa.