Paperback Apr 18, 2005. Zustand: gebraucht; sehr gut. leichte Lagerspuren, textsauber.
Paperback Apr 18, 2005. Zustand: gebraucht; sehr gut. praktisch ungebraucht.
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
EUR 122,09
Anzahl: 3 verfügbar
In den WarenkorbZustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Zustand: New. 2018. Paperback. . . . . . Books ship from the US and Ireland.
Sprache: Englisch
Verlag: Palgrave Macmillan UK, Palgrave Macmillan UK Apr 2018, 2018
ISBN 10: 1349957984 ISBN 13: 9781349957989
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Taschenbuch. Zustand: Neu. Neuware -This prestigious edited collection of articles from the Journal of Brand Managementdiscusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 220 pp. Englisch.
Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 268 | Sprache: Englisch | Produktart: Bücher | Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
Sprache: Englisch
Verlag: Palgrave Macmillan UK, Palgrave Macmillan UK Nov 2016, 2016
ISBN 10: 1352000075 ISBN 13: 9781352000078
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Buch. Zustand: Neu. Neuware -This prestigious edited collection of articles from the Journal of Brand Managementdiscusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 220 pp. Englisch.
Sprache: Englisch
Verlag: Springer International Publishing, Springer International Publishing, 2018
ISBN 10: 3319845748 ISBN 13: 9783319845746
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
Sprache: Englisch
Verlag: Springer International Publishing, 2017
ISBN 10: 3319511262 ISBN 13: 9783319511269
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
Sprache: Englisch
Verlag: Springer International Publishing, Springer International Publishing Mai 2018, 2018
ISBN 10: 3319845748 ISBN 13: 9783319845746
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Taschenbuch. Zustand: Neu. Neuware -Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from theJournal of Brand Managementexplores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Managementis essential reading for upper level students as well as scholars and discerning practitioners.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 268 pp. Englisch.
Sprache: Englisch
Verlag: Springer International Publishing, Springer International Publishing Sep 2017, 2017
ISBN 10: 3319511262 ISBN 13: 9783319511269
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Buch. Zustand: Neu. Neuware -Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from theJournal of Brand Managementexplores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Managementis essential reading for upper level students as well as scholars and discerning practitioners.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 268 pp. Englisch.
EUR 269,26
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 256 pages. French language. 8.25x6.00x0.75 inches. In Stock.
Zustand: New. 2018. Paperback. . . . . . Books ship from the US and Ireland.
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. Editor(s): Kapferer, Jean Noel; Kernstock, Joachim; Powell, Shaun M.; Brexendorf, Tim. Series: Journal of Brand Management: Advanced Collections. Num Pages: 256 pages, 15 black & white illustrations, biography. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 210 x 148. . . 2017. 1st ed. 2017. hardcover. . . . . Books ship from the US and Ireland.
Softcover. Zustand: Gut bis sehr gut. Taschenbuch: 264 Seiten Verlag: lICHTE LAGERPSUREN AM COVER, SONST SEHR GUT lager k21.