benjamin buchwald (12 Ergebnisse)

Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Taschenbuch. Zustand: Neu. Neuware -Examination Thesis from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: Since its foundation in Paris in 1862 Ladurée offers sophisticated French desserts such as macaroons, pastries, cakes and chocolates. It is a company that stands for tradition and French values. Byexpanding the product range with adorned gift boxes and beauty products, the brand delivers more than just the products per se. The tea-rooms¿ spirit is always full of elegance and refined indulgence.They create an atmosphere, which makes the customer feel and experience the French culture. The concept is very successful throughout Europe and in Japan.The organisation is currently thinking about further growth by internationalising even more (24 heures, 2010). A high potential market is China with its big and busy cities. Businessmen in Shanghai, Chinese and foreigners, would like the idea to have a short rest in a traditional tea-room during the day and experience French lifestyle.However, internationalisation always involves risks for the company. For the management it is crucial to understand the cultural patterns (Trompenaars and Hamden-Turner, 1997), as a simplestandardisation and a transfer of an idea from one country to another not always works out. The market need and the wants of the consumers might be different, and furthermore difficulties withmanaging the employees might arise.This essay is going to analyse both, the French and the Chinese culture. It will reveal cultural differences and possible problems that could arise when setting up a new Ladurée store in China.Applying theory of cross-cultural management the essay will give answers on how these problems can be solved and at what stage the company has to adapt standardised operations to the differentcultural issues.Books on Demand GmbH, Überseering 33, 22297 Hamburg 24 pp. Englisch.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Document from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Anglia Ruskin University (Ashcroft International Business School Cambridge), language: English, abstract: 'Sch.' - are you familiar with that sound It is the sparkling bubbles coming out of a bottle when you open it. But you knew that before, didn't you And, be honest, right now you have an image of aspecial bottle in your head: A bottle labelled 'Schweppes'. Isn't it amazing what just three letters can do with our mind But this is no coincidence. This is the successful influence on the consumer by themarketing department of Schweppes, creating brand recognition.Schweppes-brand soft drink products are manufactured by different companies all around the world. These are for example the Dr Pepper Snapple Group in the US (Dr Pepper Snapple Group, 2010), theKrombacher brewery in Germany (Krombacher Brauerei, 2009) and the Coca Cola Company in the United Kingdom (Coca Cola, 2010). All these bottlers are interested in distributing beverages on high sales to make profit. By using the license of a well-known brand it is much easier for marketers to influence consumer behaviour and to achieve these goals.Applying consumer behaviour theory, this essay will analyse the marketing activities of Schweppes in the UK and their effect on the consumer decision process. Regarding one after another themarketing mix elements based on McCarthy (1960, in: Winkelmann 2010, p. 43) it will result in explaining how the brand manages to be successful in catching consumers' attention and motivate them to buy Schweppes products.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Examination Thesis from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: Since its foundation in Paris in 1862 Ladurée offers sophisticated French desserts such as macaroons, pastries, cakes and chocolates. It is a company that stands for tradition and French values. Byexpanding the product range with adorned gift boxes and beauty products, the brand delivers more than just the products per se. The tea-rooms' spirit is always full of elegance and refined indulgence.They create an atmosphere, which makes the customer feel and experience the French culture. The concept is very successful throughout Europe and in Japan.The organisation is currently thinking about further growth by internationalising even more (24 heures, 2010). A high potential market is China with its big and busy cities. Businessmen in Shanghai, Chinese and foreigners, would like the idea to have a short rest in a traditional tea-room during the day and experience French lifestyle.However, internationalisation always involves risks for the company. For the management it is crucial to understand the cultural patterns (Trompenaars and Hamden-Turner, 1997), as a simplestandardisation and a transfer of an idea from one country to another not always works out. The market need and the wants of the consumers might be different, and furthermore difficulties withmanaging the employees might arise.This essay is going to analyse both, the French and the Chinese culture. It will reveal cultural differences and possible problems that could arise when setting up a new Ladurée store in China.Applying theory of cross-cultural management the essay will give answers on how these problems can be solved and at what stage the company has to adapt standardised operations to the differentcultural issues.

Taschenbuch. Zustand: Neu. Neuware -Project Report from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Anglia Ruskin University (Ashcroft International Business School, Cambridge), course: International Marketing Strategies, language: English, abstract: The Hess AG (further called Hess) is a medium-sized company, located in Villingen-Schwenningen, Germany. It was founded in 1948 with only eight employees by Willi Hess as a small metal foundry. Throughout the years the company has grown continuously and began producing street lighting in the seventies. In cooperation with architects and industrial designers the company oriented toward creation and production of sophisticated lighting concepts and developed to one of the world¿s leading manufacturers of decorative and architectural street and outdoor lighting. Hess makes his mark with outperforming technological and sustainable products and reference projects like the lighting concept of the Olympia Park in Beijing (Hess AG, 2010a).Following Hess¿ growth and expansion strategy (Hess, 2010) this paper is going to analyse the Hess company internationalising into another country market. Possible markets will be detected and evaluated. Moreover, an appropriate entry method and a marketing strategy to penetrate the chosen market will be developed. (part of conclusion):To meet drivers of internationalisation such as economies of scale, managerial urge and high demand of innovative and sustainable lighting solutions, Hess as a German elite global market leader should enter Australia as a further step of growth. With its technological competences to produce sustainable high quality products and a strong brand it can compete and deal with the industry forces on the Australian market. However, Australia entails differences to the German market. A detailed evaluation of entry methods resulted in the establishment of a region centre including a marketing department as the most reasonable solution. The mutual exchange of experiences enables sales forces and marketers on the spot to position and penetrate the market effectively.Books on Demand GmbH, Überseering 33, 22297 Hamburg 40 pp. Englisch.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Project Report from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Anglia Ruskin University (Ashcroft International Business School, Cambridge), course: International Marketing Strategies, language: English, abstract: The Hess AG (further called Hess) is a medium-sized company, located in Villingen-Schwenningen, Germany. It was founded in 1948 with only eight employees by Willi Hess as a small metal foundry. Throughout the years the company has grown continuously and began producing street lighting in the seventies. In cooperation with architects and industrial designers the company oriented toward creation and production of sophisticated lighting concepts and developed to one of the world's leading manufacturers of decorative and architectural street and outdoor lighting. Hess makes his mark with outperforming technological and sustainable products and reference projects like the lighting concept of the Olympia Park in Beijing (Hess AG, 2010a).Following Hess' growth and expansion strategy (Hess, 2010) this paper is going to analyse the Hess company internationalising into another country market. Possible markets will be detected and evaluated. Moreover, an appropriate entry method and a marketing strategy to penetrate the chosen market will be developed. (part of conclusion):To meet drivers of internationalisation such as economies of scale, managerial urge and high demand of innovative and sustainable lighting solutions, Hess as a German elite global market leader should enter Australia as a further step of growth. With its technological competences to produce sustainable high quality products and a strong brand it can compete and deal with the industry forces on the Australian market. However, Australia entails differences to the German market. A detailed evaluation of entry methods resulted in the establishment of a region centre including a marketing department as the most reasonable solution. The mutual exchange of experiences enables sales forces and marketers on the spot to position and penetrate the market effectively.

Zustand: Fine. xv, 619 pp., Hardcover, fine in a very good dust jacket. - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country. Photos available upon request.

Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher.

Zustand: New. In.

Zustand: New. Offers access to a compilation of documents and information concerning Einstein's work and correspondence for the first half of his life. This volume provides a Cumulative Index to the first ten volumes of the collected papers, and the first complete bibliography of Einstein's scientific and nonscientific writings until 1921. Editor(s): Kox, A. J.; Sauer, Tilman; Buchwald, Diana Kormos; Hirschmann, Rudy; Moses, Osik; Aronin, Benjamin; Stolper, Jennifer. Series: The Collected Papers of Albert Einstein. Num Pages: 664 pages. BIC Classification: GBC; PDX; PH. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 259 x 198 x 45. Weight in Grams: 1370. . 2009. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Brand New. 1st edition. 664 pages. 10.10x7.60x1.90 inches. In Stock.

Hardcover. Zustand: Gut bis sehr gut. Schutzumschlag. I: Gr.-8°. (3) Bll., LIV Ss., 2502 Spalten, 17 Ss. Mit Frontispiz, 1 Vignette und 31 Tabellen. Pappband mit illustr. Schutzumschlag. In sehr gutem Zustand. II: 8°. XXIII Ss., (1) S., 862 Ss. Leineneinband mit Schutzumschlag. Sehr gut erhaltenes Exemplar. III: 8°. 360 Ss., (1) S. (3) Ss. Leineneinband mit illustr. Schutzumschlag (dieser an den Rändern etwas bestoßen). Ein unwesentlich gebräuntes, ansonsten einwandfreies Exemplar. IV: 8°. 540 Ss., (2) Bll. Illustrierte OBroschur (Softcover). Ein leicht gebräuntes, ansonsten einwandfreies Exemplar. V: Gr.-8°. 116 Ss., (2) Bll. Leineneinband mit illustriertem Schutzumschlag (dieser etwas gebräunt und lichtrandig). Mit Frontispiz, Schlussvignette und 53 Textabbildungen (alle s/w). Innen ein sauberes, sehr gut erhaltenes Exemplar.