Verlag: Oxford University Press, USA, 2014
ISBN 10: 0198704615 ISBN 13: 9780198704614
Sprache: Englisch
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
EUR 9,86
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.
Verlag: Oxford University Press, Incorporated, 2012
ISBN 10: 0199596700 ISBN 13: 9780199596706
Sprache: Englisch
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
EUR 29,18
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbZustand: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 67,25
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. reprint edition. 502 pages. 10.00x6.00x1.00 inches. In Stock.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 144,59
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
EUR 165,35
Währung umrechnenAnzahl: Mehr als 20 verfügbar
In den WarenkorbGebunden. Zustand: New. The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value. Written and organized in an accessible w.
Verlag: Oxford University Press Jul 2012, 2012
ISBN 10: 0199596700 ISBN 13: 9780199596706
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 204,00
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbBuch. Zustand: Neu. Neuware - What does it mean to have a 'good' or 'bad' reputation How does it create or destroy value, or shape chances to pursue particular opportunities Where do reputations come from How do we measure them How do we build and manage them Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions.
EUR 1.462,41
Währung umrechnenAnzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. 1618.
EUR 1.718,11
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 1898 pages. 8.00x5.00x4.00 inches. In Stock.