Produktart
Zustand
Einband
Weitere Eigenschaften
Land des Verkäufers
Verkäuferbewertung
Verlag: OUP India, India, New Delhi, 2004
ISBN 10: 019566986XISBN 13: 9780195669862
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. This comprehensive textbook, tailored to meet the needs of MBA students studying retail management in India, contains detailed analysis of marketing management, market segmentation as well as product and brand management strategies. The text is fully supported by numerous examples and charts and diagrams. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.