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In den WarenkorbZustand: New.
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In den WarenkorbZustand: New. Youssef El Archi holds a PhD in Business and Management from the National School of Business and Management of Tangier, Abdelmalek Essaadi University in Morocco. He is a research collaborator at the Centre for Tourism Research, Development, and In.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 272,42
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In den WarenkorbZustand: New. In.
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In den WarenkorbHardcover. Zustand: Brand New. 266 pages. 9.18x6.12x9.45 inches. In Stock.
Sprache: Englisch
Verlag: Taylor & Francis Ltd Apr 2026, 2026
ISBN 10: 1041069758 ISBN 13: 9781041069751
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - Smart Tourism and Destination Marketing explores the transformative impact of smart concepts, advanced technologies and smart policies on destination marketing based on original research and cutting-edge strategies. By presenting insights from a diverse set of authors and geographical contexts, the book provides a global and multi-scalar view on this emerging phenomenon.Key areas explored include the trends and geographical dispersion of smart tourism, together with the use of artificial intelligence, the Internet of Things, virtual reality and smart data in destination marketing. With the rise of tech-savvy tourists seeking personalised and seamless experiences, this book delves into the strategies and tools that are reshaping the future of tourism destinations and how destination marketing can leverage smart approach to enhance sustainability and resilience.Through theoretical advancements, methodological innovations, detailed case studies and examples, the book illustrates how tourism destinations have successfully implemented smart tourism initiatives, offering practical insights and roadmap for destinations. The volume advances scholarly and practical understanding of smart tourism, offering significant insight to students, researchers and academics as well as destination management practice.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 309,85
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In den WarenkorbZustand: New. In.
Anbieter: Kennys Bookstore, Olney, MD, USA
EUR 314,03
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In den WarenkorbZustand: New. 2026. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.