Anning dorson thomas (60 Ergebnisse)

Zustand: New.

Zustand: New.

Zustand: New.

Zustand: New. In English.

Zustand: New. In English.

Paperback. Zustand: Brand New. 216 pages. 10.00x7.00x10.00 inches. In Stock.

Paperback. Zustand: Brand New. 264 pages. 10.00x7.00x10.00 inches. In Stock.

Zustand: New. In English.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. AI and the Creative Economy | Transforming Content Creation and Influencer Entrepreneurship | Richard Boateng (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2025 | Productivity Press | EAN 9781032975962 | Verantwortliche Person für die EU: Taylor & Francis Verlag GmbH, Kaufingerstr. 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu.…

Paperback. Zustand: Brand New. 168 pages. 10.00x7.00x0.35 inches. In Stock.

Paperback. Zustand: Brand New. 368 pages. 10.00x7.00x1.06 inches. In Stock.

Taschenbuch. Zustand: Neu. Delivering Distinctive Value in Emerging Economies | Efficient and Sustainably Responsible Perspectives from Management Researchers and Practitioners | Thomas Anning-Dorson (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2022 | Productivity Press | EAN 9780367714734 | Verantwortliche Person für die EU: Taylor and Francis, Taylor & Francis Verlag Gmbh, Kaufingerstr 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu.…

Taschenbuch. Zustand: Neu. Empowering Women in the Digital Economy | A Quest for Meaningful Connectivity and Access in Developing Countries | Sheena Lovia Boateng (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2023 | Productivity Press | EAN 9781032298498 | Verantwortliche Person für die EU: Taylor and Francis, Taylor & Francis Verlag Gmbh, Kaufingerstr 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu.…

Zustand: New.

Zustand: New. In English.

Zustand: New. In English.

Zustand: New. In English.

Zustand: New. In English.

Zustand: New. In English.

Zustand: New. In English.

Zustand: New.

Taschenbuch. Zustand: Neu. Marketing Communications in Emerging Economies, Volume I | Foundational and Contemporary Issues | Thomas Anning-Dorson (u. a.) | Taschenbuch | Palgrave Studies of Marketing in Emerging Economies | xxii | Englisch | 2022 | Springer | EAN 9783030813314 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Taschenbuch. Zustand: Neu. Marketing Communications in Emerging Economies, Volume II | Conceptual Issues and Empirical Evidence | Thomas Anning-Dorson (u. a.) | Taschenbuch | Palgrave Studies of Marketing in Emerging Economies | xxii | Englisch | 2022 | Springer | EAN 9783030813390 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 324 | Sprache: Englisch | Produktart: Bücher | Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - As Africa's digital economy expands rapidly, it presents a wealth of opportunities for both micro and macroeconomic development. This book, the first of two volumes, offers a comprehensive examination of how digital technologies are redefining business models, market dynamics, and innovation strategies across African markets.Drawing on rigorous empirical research and conceptual frameworks, this volume explores the evolution of digital business models in Africa, analyzing their transformative potential and impact on various sectors. It delves into critical areas such as e-commerce, online consumer behavior, trust and risk perceptions in digital marketplaces, and the rise of social commerce. The book also examines the sustainability of emerging business models, such as video streaming platforms, and explores digital innovation in key sectors like fintech. It will be of great interest to scholars and students of innovation strategy and business in Africa.…

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - As Africa's digital economy expands rapidly, it presents a wealth of opportunities for both micro and macroeconomic development. This book, the second of two volumes, offers a comprehensive examination of how digital technologies are altering the way companies interact with customers and the continent's broader digital ecosystem.Drawing on a rich mix of empirical studies and conceptual frameworks, this volume examines key themes at the forefront of Africa's digital revolution. It explores the impact of super-apps and IoT on consumer interactions, the role of mobile technologies in shaping African digital ecosystems, and the multifaceted influence of digital technologies on socio-economic development. The book delves into cutting-edge customer engagement strategies, including the use of short-form video content, chatbots, and emojis in digital customer service, providing empirical insights into their effectiveness in the African context. Furthermore, this volume offers nuanced analyses of social media's role in brand engagement and e-commerce, exploring generational dynamics and cross-country trends. It also examines the intersection of digital activism and brand management, offering valuable insights for companies navigating the complex socio-political landscape of African markets. It will be of great interest to scholars and students of innovation strategy and business in Africa.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets. …

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets. …

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.…