Sprache: Englisch
Verlag: Trafford Publishing (UK) Limited, 2009
ISBN 10: 1426909071 ISBN 13: 9781426909078
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Sprache: Englisch
Verlag: Cab International Sep 2024, 2024
ISBN 10: 1800626770 ISBN 13: 9781800626775
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging technological trends, and it fills a crucial gap in the literature with: - An array of Caribbean case studies;- Enhanced theoretical concepts and a deep appreciation of customer experience management in the Caribbean;- References of best practices to address critical issues affecting the delivery of a quality customer experience.Scholars and practitioners within customer service, services marketing, customer experience management and customer relationship marketing in the retail hospitality and tourism, financial, health care and education sectors will find this a valuable resource on CX's transformative power in this region and beyond.
Anbieter: preigu, Osnabrück, Deutschland
Buch. Zustand: Neu. Customer Experience Management in the Caribbean | Concepts, Case Studies and Challenges | Anne P. Crick (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2024 | CABI Publishing | EAN 9781800626775 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.