Verlag: Jaico Publishing House, 2021
ISBN 10: 9390166829 ISBN 13: 9789390166824
Anbieter: Vedams eBooks (P) Ltd, New Delhi, Indien
Soft cover. Zustand: New. 11 Real Life Cases of Indian Start-Ups Analyse real-life marketing challenges faced by start-ups from across the marketing mix of product, place and promotion. Eleven case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case investigates the dilemmas faced by start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.
EUR 59,56
Anzahl: 1 verfügbar
In den WarenkorbZustand: New.
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Verlag: Emerald Publishing Limited, 2019
ISBN 10: 1787567567 ISBN 13: 9781787567566
Sprache: Englisch
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 93,41
Anzahl: 15 verfügbar
In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Verlag: Emerald Publishing Limited, 2019
ISBN 10: 1787567567 ISBN 13: 9781787567566
Sprache: Englisch
Anbieter: Kennys Bookstore, Olney, MD, USA
EUR 129,41
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. 2019. Hardcover. . . . . . Books ship from the US and Ireland.
EUR 165,45
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 1st edition. 240 pages. 9.25x6.25x1.00 inches. In Stock.