Amit bhagat (2 Ergebnisse)

Contents Preface 1 Communication skills for management 2 Communication as a management tool 3 Communication and performance 4 Interpersonal communication in management 5 Workplace communication process 6 Crisis communication 7 Intercultural business communication 8 Managing communication networks 9 Managerial communications strategies an applications Bibliography Index Effective communication is significant for managers in the organisations so as to perform the basic functions of management ie planning organising leading and controlling An effective and efficient communication system requires managerial proficiency in delivering and receiving messages A manager must discover various barriers to communication analyse the reasons for their occurrence and take preventive steps to avoid those barriersCommunication as a Management Tool teaches students the essential writing and speaking skills within a business management context Coverage includes interpersonal communication intercultural communication workplace communication issues role of technology crisis and conflict resolution Business professionals will discover how to apply newly acquired communication skills throughout their careers This is a clear concise practical text for cultivating effective written and oral communication in a  managerial business or professional context jacket 247 pp.…

Contents Preface 1 What is advertising 2 Understanding modern marketplace 3 Consumer behaviour 4 Consumer decision-making process 5 Customer needs and wants 6 Consumer attitude 7 Consumer buying behaviour 8 Cross-cultural consumer behaviour 9 Online consumer privacy Bibliography IndexAdvertising plays a very important role in forming consumer behaviour Advertising is usually important for triggering the first time purchase of the product Then if the consumer likes it he will purchase the product again Advertising plays a vital role in reminding consumers of the brand name Thus a strong brand image portrayed through advertising would ensure the repurchase of convenience goodsAdvertising and Consumer Behaviour has been written for the management students of Indian institutions Covering almost all the topics on consumer behaviour and advertising this book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic hedonic social moral and even reptilian aspects of the human condition in the marketplace It clearly explains the fundamentals of the subject and is designed to give an insight to the students with examples It is written in simple language so that it can be understood by the students and teachers All serious students and practitioners of marketing will find something of interest and relevance in this insightful book jacket 256 pp. figs, tables (illustrator).…