EUR 4,47
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: New. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped. STANDALONE access code.
EUR 59,37
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbZustand: New.
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
EUR 67,72
Währung umrechnenAnzahl: 5 verfügbar
In den WarenkorbZustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
EUR 69,44
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbZustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
EUR 62,61
Währung umrechnenAnzahl: 8 verfügbar
In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 72,21
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbZustand: New. In.
EUR 65,20
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbZustand: New. Idioma/Language: Inglés. Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2. 0 have also received extensive innovative updates! Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics. ¿¿¿ Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hill's Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2. 0, Video Cases, Case Analyses, Application-based Activities and much more. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.
Verlag: MC GRAW HILL EDUCATION (UK), 2023
ISBN 10: 1266090606 ISBN 13: 9781266090608
Sprache: Englisch
Anbieter: Imosver, PONTECALDELAS, PO, Spanien
EUR 65,19
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbZustand: Nuevo. Advertising and promotion ise editado por Mc graw hill education (uk).
EUR 101,94
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbZustand: New.
EUR 81,57
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 13 edition. 864 pages. 10.87x8.46x1.06 inches. In Stock.
EUR 63,36
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbZustand: NEW.
Anbieter: moluna, Greven, Deutschland
EUR 78,71
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbZustand: New. Über den AutorGeorge E. Belch is professor emeritus of marketing in the Fowler College of Business at San Diego State University, where he teaches integrated marketing communications and strategic marketing. He received his PhD in .
Verlag: Mcgraw-Hill Education Okt 2023, 2023
ISBN 10: 1266090606 ISBN 13: 9781266090608
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 82,75
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates! Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics.¿¿¿ Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hill's Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2.0, Video Cases, Case Analyses, Application-based Activities and much more.