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Verlag: Gallup Press, 2005
ISBN 10: 1595620052ISBN 13: 9781595620057
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Used book that is in clean, average condition without any missing pages.
Verlag: Gallup Press, 2005
ISBN 10: 1595620052ISBN 13: 9781595620057
Buch
Zustand: As New. Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects.
Verlag: Gallup Press, 2005
ISBN 10: 1595620095ISBN 13: 9781595620095
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Gallup Press, 2005
ISBN 10: 1595620052ISBN 13: 9781595620057
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Gallup Press, 2005
ISBN 10: 1595620095ISBN 13: 9781595620095
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Buch
Zustand: Good. Most items will be dispatched the same or the next working day.
Verlag: Oxford University Press, Incorporated, 1975
ISBN 10: 0195018931ISBN 13: 9780195018936
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Paper edition. Used book that is in clean, average condition without any missing pages.
Verlag: Oxford University Press, Incorporated, 1975
ISBN 10: 0195018931ISBN 13: 9780195018936
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Paper edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Verlag: Gallup Press, 2005
ISBN 10: 1595620052ISBN 13: 9781595620057
Anbieter: Hamelyn, Madrid, Spanien
Buch
Zustand: Muy bueno. Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands ? but not others. Looking through the all-important eyes of the consumer, it shows what companies must do to build enduring and profitable brand relationships. Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, Web sites . . . you name it. And they spend millions more trying to build their businesses through elaborate ?relationship management? software. The result? Most marketers still aren?t emotionally connecting with consumers. Sure, their strategies may draw raves, and their ads may win impressive awards at Cannes. They may even raise their brand awareness. But they too often fail to build enduring brand relationships. Put another way: Many marketers are great at wooing a ?first date? with consumers ? yet lousy at creating a lasting marriage between buyer and brand. Married to the Brand tells the story of what makes profitable brand relationships work ? through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others. Emotions aren?t simply warm, fluffy concepts. According to Married to the Brand, which draws on 60 years of Gallup Organization research into consumer psychology, emotional connections can be measured and managed. Married to the Brand shows you how. This is a must-read for profit-obsessed marketers everywhere ? from the boardroom, where strategies are formulated, to the front lines, where employees ?live? the brand every day. EAN: 9781595620057 Tipo: Libros Categoría: Título: Married to The Brand: Why Consumers Bond with Some Brands for LifeAutor: William J. McEwen Editorial: Gallup Press Formato: Tapa dura.
Verlag: Gallup Press 2005-11-01, New York, 2005
ISBN 10: 1595620052ISBN 13: 9781595620057
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
hardback. Zustand: New. Language: ENG.