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Verlag: Rizzoli Etas, 2014
ISBN 10: 8817071684ISBN 13: 9788817071680
Anbieter: medimops, Berlin, Deutschland
Buch
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Verlag: Etas
ISBN 10: 8845313964ISBN 13: 9788845313967
Anbieter: medimops, Berlin, Deutschland
Buch
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Verlag: De Gruyter Aug 2021, 2021
ISBN 10: 3110723239ISBN 13: 9783110723236
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - Why do some luxury companies remain resilient through times of change, while others do not The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous - to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change.
Verlag: De Gruyter Aug 2021, 2021
ISBN 10: 3110760711ISBN 13: 9783110760712
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Neuware - Resilience of Luxury Companies in Times of Change is a book for executives and Masters' level students taking courses in luxury management. It offers an insight into the current and emergent business models and strategies luxury companies apply to remain resilient in times of change. It explores a variety of business models answering the following key questions: What is each brand's value proposition used to attract a consumer's willingness to pay What is each brand's target audience How do brands navigate and expand their markets And how do luxury companies organize their resources to design and develop products and services to continually sell to their customers The answers to these questions provide the foundation of a luxury company's business strategy and, as a result, its brand architecture. The authors also explore the patterns that have emerged in the ownership, management and the manufacturing in luxury goods companies, where dominance is usually found in certain countries. This book focuses on six key industries in the luxury product sector: fashion, automotive, hospitality, furniture, cosmetics and jewellery. It provides an international perspective with examples drawn from Europe, USA, the Middle East, China and Japan. Through these examples and cases, the authors analyze how luxury companies are facing the challenges posed by external shocks and an extensive need for digitalization. Using concepts and theories from macroeconomics (such as globalisation) and corporate and business strategy, the book aims to connect the dots between theory and practice. Resilience of Luxury Companies in Times of Change provides perspectives of the past, present and future - how luxury companies have evolved over time and managed to stay resilient despite the challenges they have faced through the different eras.
Verlag: De Gruyter, 2021
ISBN 10: 3110723239ISBN 13: 9783110723236
Anbieter: moluna, Greven, Deutschland
Buch
Kartoniert / Broschiert. Zustand: New. In this book, Gabriella Lojacono and Laura Pan are brightly analyzing the new luxury world taking shape in front of us. Cyrille Vigneron, President and CEO, CartierGabriella Lojacono is Associate Professor at the Department of Mana.
Verlag: De Gruyter, 2021
ISBN 10: 3110760711ISBN 13: 9783110760712
Anbieter: moluna, Greven, Deutschland
Buch
Gebunden. Zustand: New. Gabriella Lojacono is Associate Professor of the Department of Management and Technology and Director of the Made in Italy Vertical of B4I (Bocconi for Innovation) since 2019. She is a senior researcher of the Gucci Lab, Bocconi Universi.
Verlag: De Gruyter, 2021
ISBN 10: 3110760711ISBN 13: 9783110760712
Anbieter: Buchpark, Trebbin, Deutschland
Buch
Zustand: Sehr gut. Gepflegter, sauberer Zustand.2021. Außen: Buchschnitt verkürzt. 37905487/12.