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Verlag: Routledge, 2003
ISBN 10: 0415268958ISBN 13: 9780415268950
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Palgrave Macmillan, 2013
ISBN 10: 1137297107ISBN 13: 9781137297105
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Fine.
Verlag: SAGE Publications Inc, United States, Thousand Oaks, 2005
ISBN 10: 0761941541ISBN 13: 9780761941545
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. `I enjoyed this book. It is aimed primarily at students, but will provide virtually anyone working in or near the field with new perspectives and some fresh thoughts. Highly entertaining as well as thought provoking' - Research Magazine `A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles. I read the book from cover to cover in one sitting' - International Journal of Advertising `Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study' - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt `Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners' - Arthur J Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Verlag: SAGE Publications Ltd (edition 4), 2018
ISBN 10: 1473997992ISBN 13: 9781473997998
Anbieter: BooksRun, Philadelphia, PA, USA
Buch
Paperback. Zustand: Fair. 4. Heavy wear. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
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Gebraucht ab EUR 9,12
Verlag: Palgrave Macmillan, 2013
ISBN 10: 1349452033ISBN 13: 9781349452033
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Buch
Zustand: VeryGood. Most items will be dispatched the same or the next working day.
Verlag: Taylor & Francis 2019-12-19, London, 2019
ISBN 10: 1138332216ISBN 13: 9781138332218
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
paperback. Zustand: New. Language: ENG.
Verlag: SAGE Publications 2009-03-19, Los Angeles, [Calif.] |London, 2009
ISBN 10: 1412911494ISBN 13: 9781412911498
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
paperback. Zustand: New. Language: ENG.
Verlag: Taylor & Francis 2007-03-26, London, 2007
ISBN 10: 0415439698ISBN 13: 9780415439695
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
paperback. Zustand: New. Language: ENG.
Verlag: SAGE Publications 2021-02-24, Los Angeles, 2021
ISBN 10: 1529718503ISBN 13: 9781529718508
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
paperback. Zustand: New. Language: ENG.
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Neu ab EUR 58,73
Verlag: Taylor & Francis 2019-12-10, London, 2019
ISBN 10: 1138332194ISBN 13: 9781138332195
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
hardback. Zustand: New. Language: ENG.
Verlag: Edward Elgar Publishing, 2022
ISBN 10: 1800882610ISBN 13: 9781800882614
Anbieter: Books From California, Simi Valley, CA, USA
Buch
hardcover. Zustand: Very Good.
Verlag: The Association For Consumer Research, 2011
Anbieter: Cambridge Rare Books, Cambridge, GLOUC, Vereinigtes Königreich
HARDCOVER. Zustand: GOOD. 2011. The Association For Consumer Research . Hardcover. ACCEPTABLE White pictorial boards. Black titles. Back board marked. Spine marked. 11x8.