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Verlag: Springer Fachmedien Wiesbaden, 2017
ISBN 10: 3658203633ISBN 13: 9783658203634
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.
Verlag: Springer Fachmedien Wiesbaden, 2017
ISBN 10: 3658203633ISBN 13: 9783658203634
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New.