Alex Martin

I write under the pen name Alex Martin. What matters in these books is not a title: it's that every method, comparison and order of magnitude comes from real 3D scanning projects - and you can verify it yourself through the full table of contents and free excerpt published on every book page.

My approach is deliberately solution-oriented: understanding the real needs of teams - in surveying, construction, industry or heritage - and turning those constraints into simple methods for daily use. Laser scanner, photogrammetry, drone, point clouds, BIM workflows: everything that bridges the gap from real to digital without wasting time or precision.

What motivates me is the direct impact: saving hours on projects, reducing errors, securing decisions, and enabling more people in an organization to collaborate on reliable data.

These books are designed to be clear, concrete, and immediately applicable: decision criteria, numbers, field feedback - no useless theory.