Constantine s. katsikeas (36 Ergebnisse)

hardcover. Zustand: New. Next day dispatch (mon-fri). Please note orders sent to Netherlands or Sweden take slightly longer than the Amazon estimated delivery date. Same day/next day dispatch (mon-fri) all items checked before dispatch, Handled and sent out with care.

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Zustand: New. 2024. 1st ed. 2023. hardcover. . . . . .

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: new.

Zustand: New.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Key Developments in International Marketing | Influential Contributions and Future Avenues for Research | Saeed Samiee (u. a.) | Taschenbuch | JIBS Special Collections | xvi | Englisch | 2025 | Springer | EAN 9783031173684 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Zustand: New.

Zustand: New. 2019. Hardback. . . . . .

Zustand: As New. Unread book in perfect condition.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and choices, international branding decisions, establishing, developing, and managing cross-border seller-buyer relationships, and other international marketing strategy issues. This book features key international marketing contributions to the international business literature. Our focus in this book is on ten highly cited articles from theJournal of International Business Studiesthat address important topics in international marketing. In addition to the original contributions, the book offers an up to date view of the field following each of the articles, including reflections and assessments of how each article has impacted our understanding of the subject today.Contributors highlight major advances since the time of writing as well as current questions arising from the current international business world. The collection is complemented by tworecently published articles tackling new frontiers of the field of international business. Commentaries on these two recent contributions are provided by leading marketing and international business scholars.In sum, this collection provides readers with a careful selection of highly influential and timely works from the international marketing literature that will continue to greatly contribute to the international business discipline. With the addition of interesting post-script reflections, it also places emphasis on future research directions from the authors and leading scholars in the field.…

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and choices, international branding decisions, establishing, developing, and managing cross-border seller-buyer relationships, and other international marketing strategy issues. This book features key international marketing contributions to the international business literature. Our focus in this book is on ten highly cited articles from theJournal of International Business Studiesthat address important topics in international marketing. In addition to the original contributions, the book offers an up to date view of the field following each of the articles, including reflections and assessments of how each article has impacted our understanding of the subject today.Contributors highlight major advances since the time of writing as well as current questions arising from the current international business world. The collection is complemented by tworecently published articles tackling new frontiers of the field of international business. Commentaries on these two recent contributions are provided by leading marketing and international business scholars.In sum, this collection provides readers with a careful selection of highly influential and timely works from the international marketing literature that will continue to greatly contribute to the international business discipline. With the addition of interesting post-script reflections, it also places emphasis on future research directions from the authors and leading scholars in the field.…

Zustand: New. 2024. 1st ed. 2023. hardcover. . . . . . Books ship from the US and Ireland.

Hardback. Zustand: New. Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars to contribute new ideas and original research on social responsibility issues in international business. Offering an insightful collection of global investigations of critical and thought-provoking issues, the chapters investigate unique social responsibility issues across different countries and international business contexts. Bringing together renowned researchers in the field, this book provides state-of-the-art knowledge on a wide array of issues relating to social responsibility and highlights future trajectories for the development of socially-responsible international business strategies. Featuring innovative research and incisive conclusions, this book is critical for international business researchers seeking new avenues for investigation. Postgraduate students at all levels will also benefit from this book's strong inventory of contemporary knowledge, as well as its wide variety of research methods.…

Hardcover. Zustand: Brand New. 448 pages. 9.50x6.50x1.25 inches. In Stock.

Einband - fest (Hardcover). Zustand: New. Bringing together renowned researchers in the field, this book provides state-of-the-art knowledge on a wide array of issues relating to social responsibility and highlights future trajectories for the development of socially-responsible international busin.

Gebundene Ausgabe. Zustand: Neu. International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and choices, international branding decisions, establishing, developing, and managing cross-border seller-buyer relationships, and other international marketing strategy issues. This book features key international marketing contributions to the international business literature. Our focus in this book is on ten highly cited articles from the Journal of International Business Studies that address important topics in international marketing. In addition to the original contributions, the book offers an up to date view of the field following each of the articles, including reflections and assessments of how each article has impacted our understanding of the subject today. Contributors highlight major advances since the time of writing as well as current questions arising from the current international business world. The collection is complemented by two recently published articles tackling new frontiers of the field of international business. Commentaries on these two recent contributions are provided by leading marketing and international business scholars.In sum, this collection provides readers with a careful selection of highly influential and timely works from the international marketing literature that will continue to greatly contribute to the international business discipline. With the addition of interesting post-script reflections, it also places emphasis on future research directions from the authors and leading scholars in the field. Sprache: Englisch Gewicht in Gramm: 794.…

Hardcover. Zustand: Brand New. 546 pages. 8.25x5.75x1.25 inches. In Stock.

Zustand: New. In English.

Zustand: New. 2019. Hardback. . . . . . Books ship from the US and Ireland.

Hardcover. Zustand: new. Hardcover. International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and choices, international branding decisions, establishing, developing, and managing cross-border seller-buyer relationships, and other international marketing strategy issues. This book features key international marketing contributions to the international business literature. Our focus in this book is on ten highly cited articles from the Journal of International Business Studies that address important topics in international marketing. In addition to the original contributions, the book offers an up to date view of the field following each of the articles, including reflections and assessments of how each article has impacted our understanding of the subject today. Contributors highlight major advances since the time of writing as well as current questions arising from the current international business world. The collection is complemented by two recently published articles tackling new frontiers of the field of international business. Commentaries on these two recent contributions are provided by leading marketing and international business scholars.In sum, this collection provides readers with a careful selection of highly influential and timely works from the international marketing literature that will continue to greatly contribute to the international business discipline. With the addition of interesting post-script reflections, it also places emphasis on future research directions from the authors and leading scholars in the field. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Hardback. Zustand: New. Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars to contribute new ideas and original research on social responsibility issues in international business. Offering an insightful collection of global investigations of critical and thought-provoking issues, the chapters investigate unique social responsibility issues across different countries and international business contexts. Bringing together renowned researchers in the field, this book provides state-of-the-art knowledge on a wide array of issues relating to social responsibility and highlights future trajectories for the development of socially-responsible international business strategies. Featuring innovative research and incisive conclusions, this book is critical for international business researchers seeking new avenues for investigation. Postgraduate students at all levels will also benefit from this book's strong inventory of contemporary knowledge, as well as its wide variety of research methods.…

Buch. Zustand: Neu. Neuware.

Zustand: New.

Zustand: New. 2026. hardcover. . . . . .

Hardback. Zustand: New. This comprehensive Encyclopedia provides an authoritative overview of international marketing management, analysing a wide array of topics and pointing to future development in the field. Bringing together a range of interdisciplinary and geographically diverse perspectives, leading experts synthesize the key issues and challenges within international marketing. They examine crucial concepts including stimuli and barriers to international engagement, foreign environmental impacts, global market competition, foreign market selection and entry, international marketing strategies, and corporate social responsibility. Drawing on state-of-the-art marketing knowledge, entries evaluate the complex challenges international marketers face, from political risk and cross-cultural differences to buyer behavior differences and fierce global competition, serving as an essential reference point for understanding the variety and richness of contemporary international marketing. The Elgar Encyclopedia of International Marketing Management is an illuminating and original resource for scholars and students of global marketing, international business and management, and strategic management. Policymakers and practitioners seeking to develop their knowledge and strategies in international marketing will also benefit from its astute analyses and pragmatic insights. Key Features:Presents 61 entries organized into 20 distinct parts for ease of referenceProvides insights from over 100 business scholars across 23 countriesAmalgamates the numerous avenues of international marketing studies into one essential guide. …

Hardcover. Zustand: Brand New. 446 pages. 6.65x0.59x9.61 inches. In Stock.