Luke Masom

Luke Masom is a Cambridge economics graduate (First class) and admissions consultant. He received offers from Cambridge, Warwick, Bristol, Nottingham and LSE, and has spent the last six years helping students write economics personal statements that actually get read. Through EconCoaching he reviews and edits applications professionally - the same eye an admissions tutor brings, applied to a student's own draft. Guide to Personal Statements distils everything he looks for into a step-by-step method built for the new UCAS 2026 three-question format, with six fully annotated example answers. He writes for economics applicants who want their statement to sound like them, not like everyone else's.