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In den WarenkorbGebunden. Zustand: New. KlappentextJohnstown, Pennsylvania, still stands today as one of the most significant sites in United States industrial and economic history. Known mostly for the disastrous flood of 1889, Johnstown was also a birthplace and powerhouse o.
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Sprache: Englisch
Verlag: Arcadia Publishing (SC) Mai 2025, 2025
ISBN 10: 1467159522 ISBN 13: 9781467159524
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - Guardian Dams. Today, most people remember Johnstown for a cataclysmic flood, but the city was also once known for steel.
Sprache: Englisch
Verlag: Arcadia Publishing (SC) Jun 2021, 2021
ISBN 10: 1540247902 ISBN 13: 9781540247902
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - Johnstown, Pennsylvania, still stands today as one of the most significant sites in United States industrial and economic history. Known mostly for the disastrous flood of 1889, Johnstown was also a birthplace and powerhouse of iron, steel, coal, and transportation. From its early start as a small community on the fringes of the frontier, the town became an important terminus for the Pennsylvania Mainline Canal and an early site for coal and ore mining. It also grew into a major steel and iron producer renowned around the world for its output, know-how, and quality. At one time, Johnstown's industry helped spur the national drive to become an economic and industrial superpower.
Buch. Zustand: Neu. Johnstown Industry | Joshua M Penrod | Buch | Gebunden | Englisch | 2021 | Arcadia Publishing (SC) | EAN 9781540247902 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Sprache: Englisch
Verlag: Springer International Publishing, 2022
ISBN 10: 303118548X ISBN 13: 9783031185489
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior. Using the work of Foucault on biopower, the author discusses the moral dimensions of data collection and observation of consumer behavior in neuromarketing as well as policy implications. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance. This book advances the scholarship on marketingethics and appeals to researchers of consumer psychology, business ethics, and public policy.
Anbieter: Buchpark, Trebbin, Deutschland
Zustand: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher | This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior. Using the work of Foucault on biopower, the author discusses the moral dimensions of data collection and observation of consumer behavior in neuromarketing as well as policy implications. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance. This book advances the scholarship on marketingethics and appeals to researchers of consumer psychology, business ethics, and public policy.
Anbieter: Buchpark, Trebbin, Deutschland
Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior. Using the work of Foucault on biopower, the author discusses the moral dimensions of data collection and observation of consumer behavior in neuromarketing as well as policy implications. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance. This book advances the scholarship on marketingethics and appeals to researchers of consumer psychology, business ethics, and public policy.