Stuart gregg (3 Ergebnisse)

Paperback. Zustand: Fair. 2nd edition. 569 pages. cover ripped and wornThis reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they m ean in the marketplace. It introduces marketing from the perspective of real peo ple making real marketing decisions at leading companies every day. Learners w ill come to understand that marketing is about creating value-for customers, f or companies, and for society as a whole-and they will see how that is accomplis hed in the real world. A five-part organization covers making marketing value de cisions, identifying markets and understanding customers' needs for value, creat ing the value proposition, communicating the value proposition, and delivering t he value proposition. For individuals interested in a career in marketing.…

Paperback. Zustand: Very Good. 2nd edition. 569 pages. This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they m ean in the marketplace. It introduces marketing from the perspective of real peo ple making real marketing decisions at leading companies every day. Learners w ill come to understand that marketing is about creating value-for customers, f or companies, and for society as a whole-and they will see how that is accomplis hed in the real world. A five-part organization covers making marketing value de cisions, identifying markets and understanding customers' needs for value, creat ing the value proposition, communicating the value proposition, and delivering t he value proposition. For individuals interested in a career in marketing.…

Original Cloth. Zustand: Very Good. Zustand des Schutzumschlags: Good. First Edition. Small light stain on outer edge of text block. Dust jacket several edge tears. Scarce: OCLC/WorldCat locates only one copy.