A S Prasad

A S Prasad is the founder of the Critical Thinking Academy, based in Bengaluru, India. After three decades in senior management across FMCG, media, and IT, he turned to teaching and training critical thinking skills to executives and students. He has trained more than 4,000 people at organisations including Amazon, GE Healthcare, and McCormick, and at institutions including IIM Rohtak, IMT Ghaziabad, and NIFT. He is the lead author of Critical and Analytical Thinking (Cengage India, 2024) and the author of The Hidden Traps of Persuasion (2023). He holds an MBA from IIM Ahmedabad.