ISBN 10: 1118297709 / ISBN 13: 9781118297704
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Inhaltsangabe: A science?backed method to maximize creative potential in any sphere of life

With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world?changing innovations to create an accessible, eight?step program to increasing anyone?s creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively.

This science?backed, step?by step method can maximize our creative potential in any sphere of life.

  • Offers a proven method for developing new ideas and creative problem?solving no matter what your profession
  • Includes an eight?step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey
  • Psychologist, jazz pianist, and author Keith Sawyer studied with world?famous creativity expert Mihaly Csikszentmihalyi

Sawyer?s book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.

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Praise for Zig Zag

"Finally! A creativity advice book that?s grounded in scientific research."
Mihaly Csikszentmihalyi, author, Flow: The Psychology of Optimal Experience

"Zig Zag is the most fun and most useful creativity book I have ever read. Keith Sawyer?s gem sweeps you up with a host of great stories, quizzes, and exercises and teaches you one way after the other to be more creative."
Robert I. Sutton, professor of Management Science, Stanford University; author, Good Boss, Bad Boss and The No Asshole Rule

"In geometry the shortest distance between two points is a straight line. But in creative pursuits, Zig Zag shows us, it?s anything but. Keith Sawyer is the most creative person writing about creativity that I know."
Robert Mankoff, cartoon editor, The New Yorker; author, The Naked Cartoonist: A New Way to Enhance Your Creativity

"Creativity is essential in our journey to the future, and this gem of a book helps each of us on the way."
Tim Brown, chief executive officer and president, IDEO; author, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

"Keith Sawyer is the best combination of a brilliant creativity researcher and storyteller around."
Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

"Zig Zag reveals the true nature of the creative process: improvisational, surprising, with unexpected twists and turns. The book is filled with hands?on activities that help you manage that process and keep it moving forward to a successful creative outcome."
Josh Linkner, author, Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity

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Keith Sawyer
Verlag: John Wiley & Sons Inc Apr 2013 (2013)
ISBN 10: 1118297709 ISBN 13: 9781118297704
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Buchbeschreibung John Wiley & Sons Inc Apr 2013, 2013. Buch. Buchzustand: Neu. 235x163x24 mm. Neuware - A science-backed method to maximize creative potential in any sphere of life With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively. This science-backed, step-by step method can maximize our creative potential in any sphere of life. Offers a proven method for developing new ideas and creative problem-solving no matter what your profession Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power. 288 pp. Englisch. Artikel-Nr. 9781118297704

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