Titel: Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
Verlag: The Domino Project
Erscheinungsjahr: 2011
Sprache: Englisch
ISBN-10: 193671924X
ISBN-13: 9781936719242
Einband: Hardcover
Zustand: Good
Zustand des Schutzumschlags: No Jacket

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Want to learn how to maximize social media? When to do it, what words to use, who to tweet at? Look no further than Zarrella’s Hierarchy of Contagiousness: The Science, Design and Engineering of Contagious Ideas. Social media master Dan Zarrella has amassed years of experience helping people negotiate the often mystical place of social media marketing. Now, he has condensed those well-tried ideas into this concise and conversational book. Zarrella’s Hierarchy of Contagiousness demystifies and deconstructs how social media works, who it benefits and why we all depend upon it to help our good ideas spread.

�ber die Autorin bzw. den Autor

Dan Zarrella is an award-winning social media scientist at HubSpot. He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.

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