Writing for Busy Readers : Communicate More Effectively in the Real World

Todd Rogers

ISBN 10: 0593187482 ISBN 13: 9780593187487

Verlag: Penguin Publishing Group Sep 2023, 2023

Neu Buch

Verk�ufer AHA-BUCH GmbH, Einbeck, Deutschland Verk�uferbewertung 5 von 5 Sternen

AbeBooks-Verk�ufer seit 14. August 2006

Dieser Artikel ist nicht mehr verf�gbar.

Alle Artikel dieses Verk�ufers anzeigen Ein Kaufgesuch f�r �hnliche Artikel erstellen

Alle Exemplare dieses Buches anzeigen

Beschreibung

Neuware. Bestandsnummer des Verk�ufers 9780593187487

Diesen Artikel melden

Inhaltsangabe:

Writing well is for school. Writing effectively is for life.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:

Less is more
Make reading easy
Design for easy navigation
Use enough formatting, but no more
Tell readers why they should care
Make responding easy

Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.

�ber die Autorin bzw. den Autor: Todd Rogers is a Professor of Public Policy at Harvard University, where he has won teaching awards for the past six consecutive years. He is a behavioral scientist and the co-founder of the Analyst Institute and Everyday Labs. His opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others. Jessica Lasky-Fink is the Research Director at The People Lab, based at the Harvard Kennedy School. Her research focuses on improving the delivery of government programs and services.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Bibliografische Details

Titel: Writing for Busy Readers : Communicate More ...
Verlag: Penguin Publishing Group Sep 2023
Erscheinungsdatum: 2023
Einband: Buch
Zustand: Neu

Beste Suchergebnisse beim ZVAB

Foto des Verk�ufers

Writing for Busy Readers: Communicate More Effectively in the Real World

Rogers, Todd; Lasky-Fink, Jessica

Verlag: Dutton, 2023

ISBN 10: 0593187482 ISBN 13: 9780593187487

Gebraucht Hardcover

Anbieter: Dream Books Co., Denver, CO, USA

Verk�uferbewertung 5 von 5 Sternen

Zustand: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Artikel-Nr. DBV.0593187482.G

Verk�ufer kontaktieren

Gebraucht kaufen

EUR 6,00

Versand gratis
Versand innerhalb von USA

Anzahl: 1 verf�gbar

In den Warenkorb

Beispielbild f�r diese ISBN

Writing for Busy Readers: Communicate More Effectively in the Real World

Rogers, Todd; Lasky-Fink, Jessica

Verlag: Dutton, 2023

ISBN 10: 0593187482 ISBN 13: 9780593187487

Gebraucht Hardcover

Anbieter: ThriftBooks-Dallas, Dallas, TX, USA

Verk�uferbewertung 5 von 5 Sternen

Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0593187482I4N10

Verk�ufer kontaktieren

Gebraucht kaufen

EUR 7,48

Versand gratis
Versand innerhalb von USA

Anzahl: 1 verf�gbar

In den Warenkorb

Beispielbild f�r diese ISBN

Writing for Busy Readers: Communicate More Effectively in the Real World

Rogers, Todd

Verlag: Dutton Books, 2023

ISBN 10: 0593187482 ISBN 13: 9780593187487

Neu Hardcover

Anbieter: BookOutlet, St. Catharines, ON, Kanada

Verk�uferbewertung 5 von 5 Sternen

Hardcover. Zustand: New. Hardcover. Publisher overstock, may contain remainder mark on edge. Artikel-Nr. 9780593187487B

Verk�ufer kontaktieren

Neu kaufen

EUR 8,99

EUR 2,77 shipping
Versand von Kanada nach USA

Anzahl: Mehr als 20 verf�gbar

In den Warenkorb

Beispielbild f�r diese ISBN

Writing for Busy Readers: Communicate More Effectively in the Real World

Rogers, Todd; Lasky-Fink, Jessica

Verlag: Dutton, 2023

ISBN 10: 0593187482 ISBN 13: 9780593187487

Gebraucht Hardcover

Anbieter: MusicMagpie, Stockport, Vereinigtes K�nigreich

Verk�uferbewertung 5 von 5 Sternen

Zustand: Very Good. 1760952871. 10/20/2025 9:34:31 AM. Artikel-Nr. U9780593187487

Verk�ufer kontaktieren

Gebraucht kaufen

EUR 10,39

EUR 6,26 shipping
Versand von Vereinigtes K�nigreich nach USA

Anzahl: 1 verf�gbar

In den Warenkorb

Beispielbild f�r diese ISBN

Writing for Busy Readers: Communicate More Effectively in the Real World

Todd Rogers, Jessica Lasky-Fink

Verlag: DUTTON BOOKS, 2023

ISBN 10: 0593187482 ISBN 13: 9780593187487

Gebraucht Hardcover

Anbieter: Buchpark, Maidenhead, Berkshire, Vereinigtes K�nigreich

Verk�uferbewertung 5 von 5 Sternen

Zustand: Fine. Condition: Fine | Pages: 256 | Language: English | Product Type: Books | "We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words, Lower the reading level, Use formatting judiciously, Make the purpose clear for skimmers, Emphasize value for readers, Make responding as easy as possible Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace"--. Artikel-Nr. 41414408/22

Verk�ufer kontaktieren

Gebraucht kaufen

EUR 13,68

EUR 74,15 shipping
Versand von Vereinigtes K�nigreich nach USA

Anzahl: 1 verf�gbar

In den Warenkorb

Beispielbild f�r diese ISBN

Writing for Busy Readers: Communicate More Effectively in the Real World

Rogers, Todd

Verlag: Dutton, 2023

ISBN 10: 0593187482 ISBN 13: 9780593187487

Gebraucht Hardcover

Anbieter: medimops, Berlin, Deutschland

Verk�uferbewertung 5 von 5 Sternen

Zustand: as new. Wie neu/Like new. Artikel-Nr. M00593187482-N

Verk�ufer kontaktieren

Gebraucht kaufen

EUR 16,73

EUR 105,00 shipping
Versand von Deutschland nach USA

Anzahl: 1 verf�gbar

In den Warenkorb

Foto des Verk�ufers

Writing for Busy Readers

Todd Rogers|Jessica Lasky-Fink

Verlag: Penguin Publishing Group, 2023

ISBN 10: 0593187482 ISBN 13: 9780593187487

Neu Hardcover

Anbieter: moluna, Greven, Deutschland

Verk�uferbewertung 4 von 5 Sternen

Zustand: New. Todd Rogers is a Professor of Public Policy at Harvard University, where he has won teaching awards for the past six consecutive years. He is a behavioral scientist and the co-founder of the Analyst Institute and Everyday Labs. His opinion pieces hav. Artikel-Nr. 898336772

Verk�ufer kontaktieren