Writers on Strategy and Strategic Management : The Theory of Strategy and thee Practice of Strategy
Moore, J. I.
ISBN 10: 0140284443 ISBN 13: 9780140284447
Verlag: Penguin Books, Limited, 2001
Gebraucht
Softcover
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Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Beschreibung
Beschreibung:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 11318393-6
Inhaltsangabe:
Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, argument and development under such headings as general management, business policy, corporate strategy and long-range planning. But, as J. I. Moore explains, no matter what its name, strategic thinking has always addressed the same issue: 'the determination of how an organization, in its entirety, can best be directed in a changing world'.
Über die Autorin bzw. den Autor: Professor J I Moore is a founder of the Business Strategy Network. His first degree was in philosophy and his second in business administration. A series of senior managerial positions in the automotive, farm machinery and friction materials industries (with, successively, Ford, Lely and Trist, Draper) prepared him for teaching business policy at Thames Valley University and, later, at the University of Bath.
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Bibliografische Details
Titel: Writers on Strategy and Strategic Management...
Verlag: Penguin Books, Limited
Erscheinungsdatum: 2001
Einband: Softcover
Zustand: Good
Auflage: 2nd.