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Bestandsnummer des Verk�ufers 6545-9780140284447

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Bibliografische Details

Titel: Writers on Strategy and Strategic Management: Theory and Practice at Enterprise, Corporate, Business and Functional Levels (Penguin Business)
Verlag: - -
Erscheinungsjahr: 2001
Sprache: Englisch
ISBN-10: 0140284443
ISBN-13: 9780140284447
Einband: Paperback
Auflage: 2. Auflage
Zustand: Very Good

�ber diesen Titel

Inhaltsangabe

Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, argument and development under such headings as general management, business policy, corporate strategy and long-range planning. But, as J. I. Moore explains, no matter what its name, strategic thinking has always addressed the same issue: 'the determination of how an organization, in its entirety, can best be directed in a changing world'.

�ber die Autorin bzw. den Autor

Professor J I Moore is a founder of the Business Strategy Network. His first degree was in philosophy and his second in business administration. A series of senior managerial positions in the automotive, farm machinery and friction materials industries (with, successively, Ford, Lely and Trist, Draper) prepared him for teaching business policy at Thames Valley University and, later, at the University of Bath.

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