'Overall, this well-structured book is suitable for health professionals willing to take tips in designing a campaign or to hone their communication skills to deliver effective health messages...A comprehensive guide to health communication' -
Current Science 'Corcoran's text has crystal clear relevance to all front line practitioners who work to promote health. Using a logical 'can do' approach and a wealth of illustrative examples, this book is both a practical guide and a resource for reviewing campaigns across a range of health domains' -
Matthew Jones, University of West of England
"This well-structured book is suitable for health professionals willing to take tips in designing a campaign or to hone their communication skills to deliver effective health messages. Thus, this book is a comprehensive guide to health communicators." (Megha Prakash Current Science vol 100:12 2011-06-25)