Word of Mouth Marketing: How Smart Companies Get People Talking

Andy Sernovitz

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Sprache: Englisch

Verlag: PressBox, 2015

0983429030 / 9780983429036

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Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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Softcover

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Artikelbeschreibung des Verkäufers

THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER Foreword by Seth Godin. Afterword by Guy Kawasaki. Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: - 3 Reasons People Talk About You - 4 Rules of Word of Mouth Marketing - 5 Ts of Word of Mouth Marketing - 6 Big Ideas: Deep Stuff That Changes Marketing Forever Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.…

Bestandsnummer des Verkäufers 00108714343

Titel
Word of Mouth Marketing: How Smart Companies Get People Talking
Autor
Andy Sernovitz
Verlag
PressBox
Erscheinungsjahr
2015
Zustand
Fair
Einband
Paperback
Sprache
Englisch
ISBN-10
0983429030
ISBN-13
9780983429036
Auflage
4. Auflage

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

AbeBooks-Verkäufer/-in seit 20. Dezember 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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