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Woman to Woman: Street Smarts for Women Entrepreneurs

Larkin, Geraldine A.

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ISBN 10: 0137066589 / ISBN 13: 9780137066582
Verlag: Prentice Hall Trade
Gebraucht Zustand: Very Good Softcover
Verkäufer Robinson Street Books, IOBA (Binghamton, NY, USA)

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0137066589 First edition. Very good. * Quality, Value, Experience. Media Shipped in New Boxes. Buchnummer des Verkäufers BING636BDS055

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Bibliografische Details

Titel: Woman to Woman: Street Smarts for Women ...

Verlag: Prentice Hall Trade


Zustand:Very Good

Auflage: 1st Edition

Über diesen Titel


This unique guide walks women entrepreneurs through every step of starting and running a business and offers eyeopening advice on understanding and profiting from "male rules" and avoiding costly business mistakes. Written by an experienced female business consultant and the 1992 Business Advocate of the Year for Michigan's women entrepreneurs, Woman To Woman brings together for the first time the hard-won, street-smart strategies and techniques developed by today's most successful businesswomen and makes them easy to implement. For example, you'll find 17 key questions that help you discover if you have the "right stuff" to run a business; worksheets and checklists that make it easy to choose the type of business you'll do best in and help you decide whether to buy an existing business, a franchise, or start from scratch; easy ways to prepare a business plan and budgets, track cash flow, and set up a user-friendly bookkeeping system; shrewd advice on how to hire wisely, negotiate terms of employment, and get superior performance from employees; proven marketing and selling tools and methods, from customer surveys and pricing strategies to PR tips; surprising answers on whether partnerships can work for you, and when and how to hire family members or a mate; plus how to pick the perfect company and product name ... avoid tax, insurance, and legal pitfalls ... effectively balance your business and personal life, and your physical and emotional needs ... and guard against sexual vulnerability.

From Booklist:

An energetic approach enhances Larkin's plainspoken advice for women interested in starting a business. There are plenty of worksheets and checklists, but Larkin's style of counsel is to interject enough humorous observations to keep the content from becoming tedious. Gently but firmly, she guides potential entrepreneurs through the basics of deciding how to structure and name a new business, what legal documents to file, and whether a franchise is the best option. There are good tips on building credit, budgeting, and financing, as well as incisive suggestions for writing a business plan. Management skills, retirement advice, and sales strategies are also discussed. And Larkin has only rave reviews for libraries as invaluable resources to be tapped by any businesswoman who knows her stuff. Alice Joyce

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