Win: What Every Team Needs to Know to Create a Championship Culture

2017 NORTH AMERICAN BOOK AWARDS WINNER

The essential strategies every coach needs to create a championship culture.

Tactics and talent create wins. But another important element—creating a championship culture—undergirds winning.

WIN gives the answer and the insider’s view from a championship coach on how to create a championship culture. Not just one season, but time after time, despite the best tactics and talent or not. WIN sets up the winning strategies every coach must know.

Applied to any sport, WIN will walk coaches through the step-by-step approach to building a team that can win championships. From practice plans to team-building exercises to setting the attitudes of players and coaches, this is a tell-all guide from one of the best.

WIN reveals how to:

• Create and maintain an impenetrable team bond
• Understand how to place players in the perfect role for them to thrive
• Choose team leadership that allows you to coach more effectively and win more often
• Form a cohesive, unstoppable coaching staff
• Use adversity as an advantage rather than a disadvantage
• Survive and break losing streaks with a high frequency of success

Lee Elias has applied these techniques to turn around downward slides with multiple teams. He holds nothing back, sharing easy-to-implement strategies for coaches of all levels.

“I’ve played for several coaches over my playing career. The ones that have found success all understood the concepts written in this book.” —Bryce Salvador, former NHL Captain (New Jersey Devils) and Player (New Jersey and St. Louis)

“Talent and tactics are needed to win. However, most coaches don't realize there are other equally important elements to creating a champion. This is the first book I’ve read that explains those principles in an easy-to-understand way. If you want to build a championship-caliber team, this is a must read.” —Pavel Barber, hockey stick handling specialist and three-time Canadian National Athlete


Lee M.J. Elias has been coaching ice hockey at the collegiate and professional level since he was 22. His diverse experience includes working with the NHL, NBC, Hearst Media, A&E, and Madison Square Garden, and others. Lee is the founder of Game Seven Group, an organization that works with leaders to win using the spirit and culture of a professional sports organization. He is the co-owner and founder of Sports Achievements and Hockey Wrap Around North America, both companies that work to make hockey more enjoyable and accessible to the world.