You are one of seven billion people on Earth. Put bluntly, whatever you do personally - eat tofu in a Hummer or hamburgers in a Prius - the planet doesn't care. Nor, for that matter, does the economy. And when confronting the entwined challenges of climate change, species preservation, and a planet going off the cliff, it is what several billion people do that makes a difference. The solution? Not scientists, not politicians, not activists. Cue the economists. The hope of mankind, and indeed of every living thing on the planet, is now in the hands of the masters of the dismal science. But "Will the Planet Notice?" is the Environmental Defense Fund economist Gernot Wagner's tour of global economics and of the economists wrestling with the scope of climate chaos and the means of realigning incentives to resolve the threat.

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Gernot Wagner is an economist at the Environmental Defense Fund. He teaches at Columbia and graduated from both Harvard and Stanford. He doesn't eat meat, doesn't drive, and knows full well the futility of his personal choices.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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