The Why of the Buy: Consumer Behavior and Fashion Marketing

Richard Petrizzi

10 Bewertungen von Goodreads

Sprache: Englisch

Verlag: Bloomsbury Publishing PLC, United Kingdom, London, 2008

1563674564 / 9781563674563

  • Softcover
  • Gebraucht
Alle Details anzeigen

Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks

Verkäufer/-in mit 5 Sternen

AbeBooks-Verkäufer/-in seit 16. März 2007

Artikel dieses Verkäufers ansehen
Softcover

Zustand: Gebraucht - Gut

EUR 3,90

EUR 6,53 Versand 
Versand von Vereinigtes Königreich nach USA

Anzahl: 2 verfügbar

In den Warenkorb
Kostenlose Rückgaben innerhalb von 30 Tagen

Artikelbeschreibung vom Verkäufer

Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. Chapter-opening vignettes place the chapter topics in real world settings that students can relate to, and as these stories are revisited throughout the chapter, students can see how theory derives from actual consumer behavior. Longer cases at the end of each unit cover all of the chapters within the unit, providing further examples of the relevance of the text to their own behavior as consumers and as future professionals in the fashion industry.Features- Learning objectives at the beginning of each chapter as well as bold-faced key terms which are defined immediately.- Intriguing feature boxes about aspects of consumer behavior, marketing applications, and business and fashion profiles throughout the text- "Let's Talk" feature within the text of each chapter encouraging students to relate the topic to their own experience and observations- End-of-chapter activities include a brief summary based on learning objectives, key terms, review questions, in-class and out-of-class activities, and either a mini-project or brief case.- Instructor's Guide provides suggestions for planning the course and using the text - PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Bestandsnummer des Verkäufers GOR007551253

Titel
The Why of the Buy: Consumer Behavior and Fashion Marketing
Autor
Richard Petrizzi
Verlag
Bloomsbury Publishing PLC, United Kingdom, London
Veröffentlichungsjahr
2008
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1563674564
ISBN-13
9781563674563
Artikelgewicht
1.769 Gramm
Abmessungen
203.0 x 254.0

WorldofBooks

Goring-By-Sea, WS, Vereinigtes Königreich

Verkäufer/-in mit 5 Sternen

AbeBooks-Verkäufer/-in seit 16. März 2007

Versandkosten von Vereinigtes Königreich nach USA

Artikel7 bis 12 Werktage5 bis 9 Werktage
Erster ArtikelEUR 6,53EUR 13,99
Die Versandzeiten werden von den Verkäuferinnen und Verkäufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, können Verzögerungen unterliegen. Eventuell anfallende Abgaben oder Gebühren sind von der Käuferin bzw. dem Käufer zu tragen. Die Verkäuferin bzw. der Verkäufer kann Sie bezüglich zusätzlicher Versandkosten kontaktieren, um einen möglichen Anstieg der Versandkosten für Ihre Artikel auszugleichen.

Zahlungsarten

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Shop-Beschreibung

In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.

Spezialisierung

COOKERY, RECYCLE, CHARITY, USED BOOKS, MODERN, HISTORY, CHILDRENS, FICTION, CHEAP BOOKS, NON -FICTION

Unternehmensdaten der Verkäuferin bzw. des Verkäufers

World of Books Ltd

Mulberry House, Woods Way Trading Estate
Goring-By-Sea, Vereinigtes Königreich BN12 4QY