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When Sparks Fly : Igniting Creativity in Groups

Leonard, Dorothy; Swap, Walter C.

Verlag: Harvard Business School Press, 1999
ISBN 10: 0875848656 / ISBN 13: 9780875848655
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Bibliografische Details

Titel: When Sparks Fly : Igniting Creativity in ...

Verlag: Harvard Business School Press

Erscheinungsdatum: 1999

Einband: hardcover

Zustand: Very Good

Zustand des Schutzumschlags: Good

Art des Buches: Ex-Library


Sound publication with clean pages and clear content. Typical (but minmal) library markings. Marginal edge wear to Dust jacket. Buchnummer des Verkäufers 236251

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Inhaltsangabe: Where do the best creative ideas come from? Most managers assume that gifted individuals -- readily identifiable "creative types" -- offer the quickest route to out-of-the-box, breakthrough thinking, and if you don't have an eccentric genius on your team, your group is doomed to mediocrity. Yet, say Dorothy Leonard and Walter Swap. most innovations today spring from well-led group interactions. In "When Sparks Fly, " the authors sweep aside the conventional thinking about creativity to reveal that any group -- if designed and managed effectively -- can produce more innovative services, products, and processes.

Unlike most books on creativity, "When Sparks Fly" focuses on the process as it applies to groups of people who may not fit the stereotype of right-brained "creatives." Leonard and Swap offer managers proven strategies for generating the group dynamics that lie at the heart of innovative thinking, including specific techniques for re-channeling the tensions of conflicting points of view into new ideas and alternative options. They show how forward-looking companies such as Fisher Price, Intel, and Hewlett-Packard use group situations to maximize their creative potential.

"When Sparks Fly" explores how all aspects of the work environment, from leadership style to the use of space, sound, even smell, can enhance innovation. It will help managers motivate and lead groups of people in ways that ignite their full creative potential.

Rezension: Want to fire up creativity in your company? When Sparks Fly just might be the fuel you're looking for. Dorothy Leonard and Walter Swap describe a method that can help people become more innovative and better at teamwork. "Whether you lead a group of three in a non- profit foundation or 300,000 in a Fortune 500 business, the basic process of creativity is the same," writes Leonard, a Harvard Business School professor, and Swap, a Tufts University dean. The process involves five steps: Selecting the right mix of people to spark creativity; identifying the problem needing novel ideas; developing alternatives; taking time to consider choices, and selecting one option.

Leonard and Swap bolster their ideas with real-life examples of corporate creativity and analysis of dozens of psychological studies about human innovation. The Xerox Palo Alto Research Centre (PARC), for instance, generates breakthrough ideas by teaming up such diverse people as artists, anthropologists and computer scientists. And to support diversity's role in creativity, they cite a 1992 study of 199 bank CEOs. The research found that top management teams are more innovative if they include people with different expertise. Each of the book's chapters begins with a fictional management scenario and concludes with a summary of key points. It also includes chapters on designing the best physical and psychological environments for igniting new ideas. When Sparks Fly is a good tool for managers and others interested in fanning the flames of creativity. --Dan Ring,

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