Disappointment with conventional healthcare has led to an unprecedented interest in natural alternatives. At the same time, holistic medicine and therapies have aggressively marketed themselves as safe and effective, and most of the time this is the case. But enthusiasm for alternatives is not always justified – not every therapy can cure every ill, not every supplement enhances health.
Alternative healthcare is big business. The opportunity for individuals to take greater control of their health has given scope to every kind of company to manufacture, promote and sell natural therapies and medicines.
Pat Thomas is passionate about the concept of alternative healthcare, but she is equally passionate about getting to the truth, and will not hesitate to criticise where appropriate in order to give the consumer a real choice. Written from the point of view that choice without information is no choice at all, it is first and foremost a consumer publication and will become the bible of alternative healthcare.
Other books by Pat Thomas Cleaning Yourself to Death Headaches: The Common Sense Approach Pregnancy: The Common Sense Approach
Pat Thomas is a UK-based journalist, writer and campaigner on health and environmental issues. A trained psychotherapist, Thomas has written for and edited the newsletters What Doctors Don’t Tell You and Proof! and the magazine The Ecologist. She regularly appears on national and local radio and television and her work has been featured in publications such as The Guardian, The Independent and Health and Fitness.
Thomas’s recent work includes high-profile campaigns such as Paul McCartney’s ‘Meat Free Mondays’ and the successful campaign to oppose indoor, factory-based dairy farming, ‘Cows Belong in Fields’. She is currently the editor of the health news site NYR Natural News and works on sustainability projects with Neal’s Yard Remedies, an organic health and beauty company that promotes the use of natural ingredients.
She is the author of many highly acclaimed, award-winning books on health and environmental issues for both adults and children, including What Works, What Doesn’t – The Guide to Alternative Healthcare, Cleaning Yourself to Death and Your Birth Rights.