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What Matters Most: Business, Social Responsiblity And the End of the Era of Greed

Hollender, Jeffrey; Fenichell, Stephen

ISBN 10: 1844133966 / ISBN 13: 9781844133963
Verlag: Random House, Inc., London, 2004
Gebraucht Zustand: Very Good Hardcover
Verkäufer PsychoBabel & Skoob Books (Didcot, OXON, Vereinigtes Königreich)

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Very slight edgewear. Small crease inside rear flap. Jacket and binding otherwise very well preserved. Contents clean and sound throughout. MB. Buchnummer des Verkäufers 262998

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Bibliografische Details

Titel: What Matters Most: Business, Social ...

Verlag: Random House, Inc., London

Erscheinungsdatum: 2004

Einband: hardcover

Zustand:Very Good

Zustand des Schutzumschlags: Good

Art des Buches: Used

Über diesen Titel


Under what conditions can a business hope to delivery consistent financial results, inspire employees, protect the environment and make the world a better place? This question gets to the heart of a fundemental set of questions- What is the purpose of a business? Can a business promote social causes and yet remain robust, competitive and profitable? For nearly fifteen years, Jeffery Hollender has run Seventh Generation, a world leader in manufacturing environmentally friendly, non-toxic household products. That the company's success has continued through the rise and fall of the '90's bubble attests to an unwavering set of principles and behavioural guidelines based on the premise that social responsibility is a viable, vital and sustainable business strategy. Another Way shows you how to create a corporate strategy that incorporates social and environmental concerns into the company's culture, operating systems and business relationships. Outlining seven specific elements of corporate responsibility, the book shows business leaders how to assess your own company's performance, adopt a socially responsible approach to doing business, and embark ona path of long-term growt

About the Author:

Jeffrey Hollander is the founder and president of Seventh Generation, the leading marketer of environmentally friendly household products in the US, and author of the bestselling How to Make the World a Better Place- A Guide for Doing Good. Stephen Fenichell is a prolific business author with several books to his name. His articles have appeared in Men's Journal, GQ, Business 2.0 and Newsweek International.

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PsychoBabel Books in Oxfordshire and Skoob Books in London (Russell Square Tube) are solely owned by Chris Edwards, 1 Churchward, Didcot, Oxfordshire. OX11 7HB. Prompt dispatch on clearance of payment. If any doubt about condition of book in addition to that described please e-mail or call. PsychoBabel & Skoob Books 1 Churchward, Didcot, Oxfordshire. OX11 7HB Telephone 01235 861411 VAT Regi...

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