Titel: What Management Is
Verlag: Free Press, New York
Zustand des Schutzumschlags: Dust Jacket Included
Auflage: 1st Edition
Über diesen Titel
"This book will help managers in any type of organization, including nonprofits and the public sector, do their jobs better."
-- Michael E. Porter
Harvard Business School
Whether you're new to the field or a seasoned executive, this book will give you a firm grasp on what it takes to make an organization perform. It presents the basic principles of management simply, but not simplistically. Why did an eBay succeed where a Webvan did not? Why do you need both a business model and a strategy? Why is it impossible to manage without the right performance measures, and do yours pass the test?
What Management Is is both a beginner's guide and a bible for one of the greatest social innovations of modern times: the discipline of management. Joan Magretta, a former top editor at the Harvard Business Review, distills the wisdom of a bewildering sea of books and articles into one simple, clear volume, explaining both the logic of successful organizations and how that logic is embodied in practice.
Magretta makes rich use of examples -- contemporary and historical -- to bring to life management's High Concepts: value creation, business models, competitive strategy, and organizational design. She devotes equal attention to the often unwritten rules of execution that characterize the best-performing organizations. Throughout she shows how the principles of management that work in for-profit businesses can -- and must -- be applied to nonprofits as well.
Most management books preach a single formula or a single fad. This one roams knowledgeably over the best that has been thought and written with a practical eye for what matters in real organizations. Not since Peter Drucker's great work of the 1950s and 1960s has there been a comparable effort to present the work of management as a coherent whole, to take stock of the current state of play, and to write about it thoughtfully for readers of all backgrounds. Newcomers will find the basics demystified. More experienced readers will recognize a store of useful wisdom and a framework for improving their own performance.
This is the big-picture management book for our times. It defines a common standard of managerial literacy that will help all of us lead more productive lives, whether we aspire to be managers or not.
What Management Is, by former Harvard Business Review editors Joan Magretta and Nan Stone, identifies management as the driving force behind key innovations of the past century and presents a jargon-free look at the way its core principles work. Designed to promote "managerial literacy" up and down the business food chain, as well as among those who simply "want better communities and a better world for our children," the book uses concrete examples to explain fundamental concepts and practices like value creation, the 80-20 rule, and decision analysis in a way that sheds light on them for the uninitiated while providing needed perspective for the more experienced. "Think of this book as everything you wanted to know about management but were afraid to ask," Magretta and Stone write. A comprehensive exploration of the overall process rather than a traditional how-to, in its first section What Management Is examines why and how people work together; the second section shows how ideas are translated into action. With case studies ranging from Old Economy stalwarts like Ford to New Economy upstarts like Dell, along with pioneering nonprofits such as the Nature Conservancy and India's Aravind Eye Hospital, the authors explicitly lay out the basics along with a framework for employing them in a wide variety of situations. --Howard Rothman
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