What Did Jesus Drive? : Crisis PR in Cars, Computers and Christianity

Jason Vines

7 Bewertungen von Goodreads

Sprache: Englisch

Verlag: Primedia Elaunch LLC Okt 2004, 2004

1631731092 / 9781631731099

Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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Verkäufer:in bei ZVAB seit 14. August 2006

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Zustand: Neu

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Artikelbeschreibung des Verkäufers

Neuware - What Did Jesus Drive, Is mostly about crises in the car industry, but then it's so much bigger! It's about being on the front-line of one crisis after another, offering incredible insight in what to do and not do when the 'you know what' hits the fan. It's not theory; it's real. Vines' brutal frankness and lessons learned in the book are both shocking and refreshing, and often times hilarious. Vines' points out, if vaunted enterprises like Toyota and BP can get caught off guard, any organization can. What Did Jesus Drive is a breathtaking wake-up call and a wild ride. Buckle up. This book is the first 'tell-all' of its kind!'Jason's story telling is his honest account of time well spent in a career documenting numerous pivotal events we all want to hear about.' Lee Iacocca'Get me Jason Vines! How I wish as the candidates I worked for screamed, screwed, or gaffed their way into crisis, I had called on Jason Vines. This is more than a corporate PR book - it's a masters' class, no holds barred, white knuckle ride of insights and wisdom for anyone whose job it is to communicate for a living. Jack Nicholson's character in 'A Few Good Men' bellowed 'you can't handle the truth' - Jason Vines in raw and real story telling of his own journey explains to every politician, celebrity, corporate communications professional and government agency that has ever faced trouble (yes I am talking about you NFL - read this one Goodell!) why we have such a hard time telling the truth, why that's the whole frickin' problem and what we can do about it.' Joe Trippi, Democratic Campaign and Media Consultant.'Jason Vines lived The Hurt Locker, defusing one public relations I.E.D. after another. To think some of the largest corporations we can name have been this close to pure PR disaster, and yet were saved by the insight Jason earned from decades of corporate cage fights, is truly amazing.' Dutch Mandel, AutoWeek Publisher'I always knew I could count on Jason for an unbiased and honest opinion.' Dr. Ricardo Martinez, MD, FACEP and former NHTSA AdministratorJason Vines takes readers on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history. Vines cautions the reader up-front: 'Relax, this is not a book about Jesus. However, he does appear in two chapters: first as a Hispanic grandfather from Waterford, Michigan, and later as the real Prince of Peace. No, this is a book about my life in the public relations blast furnace in the automotive industry; a quickly-derailed attempt to help a friend rebuild Detroit's tattered image, thwarted by the sex, lies and corruption of former Mayor Kwame Kilpatrick; and, finally, trying to avoid another crisis with the number one selling book of all time. No, not Harry Potter; the Bible.' The crises Vines helped navigate through made headlines the world over: Jeep vehicles accused of deadly sudden unintended acceleration, Nissan's near-death experience until it regained its MOJO, the Ford/Firestone tire mega-debacle, a jihad against SUVs by the 'What Would Jesus Drive ' nuts, Detroit Mayor Kilpatrick's drive to prison and finally avoiding a boycott of the most popular Bible in the world by evangelical Christian leaders. In his epilogue, titled 'Government Motors on Fire,' Vines tackles the fake Chevy Volt fire crisis and General Motors' 2014 nightmare with its faulty ignition switches that led to at least 13 deaths and may lead to criminal indictments. Vines shares lessons learned and mistakes made. He notes that if he can impart anything in this book, it is the guiding principles. …

Bestandsnummer des Verkäufers 9781631731099

Titel
What Did Jesus Drive? : Crisis PR in Cars, Computers and Christianity
Autor
Jason Vines
Verlag
Primedia Elaunch LLC Okt 2004
Erscheinungsjahr
2004
Zustand
Neu
Einband
Taschenbuch
Sprache
Englisch
ISBN-10
1631731092
ISBN-13
9781631731099
Artikelgewicht
394 Gramm
Abmessungen
202x128x20 mm

AHA-BUCH GmbH

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Verkäufer:in bei ZVAB seit 14. August 2006

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