What Happened To Advertising? What Would Gossage Do?

Massimo Moruzzi

ISBN 10: 1508761914 ISBN 13: 9781508761914

Verlag: CreateSpace Independent Publishing Platform, 2015

Gebraucht Paperback

Verk�ufer ThriftBooks-Dallas, Dallas, TX, USA Verk�uferbewertung 5 von 5 Sternen

AbeBooks-Verk�ufer seit 2. Juli 2009

Dieses Exemplar ist nicht mehr verf�gbar. Hier sind die �hnlichsten Treffer f�r What Happened To Advertising? What Would Gossage Do? von Massimo Moruzzi.

Alle Artikel dieses Verk�ufers anzeigen Ein Kaufgesuch f�r �hnliche Artikel erstellen

Alle Exemplare dieses Buches anzeigen

Beschreibung

Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verk�ufers G1508761914I2N00

Diesen Artikel melden

Inhaltsangabe:

Why don't people in advertising like their jobs anymore? What is all this nonsense about the suddenly so-important “conversations” between a brand of butter and consumers?

Do “branding campaigns” make any sense? If not, why are they so popular? What happened to the Creative Revolution? What has “Display” advertising, aka Banner Ads, on the Web become, if not the reign of large-scale, low-quality direct response?

What about our obsession with Social Media? Do consumers really want to have “conversations” with brands? What is the real value of a Facebook fan? What are Social Networks if not private enclosures of the Web and advertising platforms?

Lastly: who was Howard Luck Gossage, and why should we study his work and his words? What did Gossage understand and put in practice in the '60s that could be valuable to us today? Were he around today, What Would Gossage Do?

�ber die Autorin bzw. den Autor: Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the Web, Advertising and Social Media: What Happened To Advertising? What Would Gossage Do?

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Bibliografische Details

Titel: What Happened To Advertising? What Would ...
Verlag: CreateSpace Independent Publishing Platform
Erscheinungsdatum: 2015
Einband: Paperback
Illustrator: Grassilli, Roberto
Zustand: As New
Zustand des Schutzumschlags: No Jacket