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Webmastering for Dummies

Kienan, Brenda

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ISBN 10: 0764501712 / ISBN 13: 9780764501715
Verlag: Hungry Minds, 1997
Gebraucht Zustand: Very Good Softcover
Verkäufer Robinson Street Books, IOBA (Binghamton, NY, USA)

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Bibliografische Details

Titel: Webmastering for Dummies

Verlag: Hungry Minds

Erscheinungsdatum: 1997

Einband: Paperback

Zustand:Very Good

Über diesen Titel

Inhaltsangabe:

Free Webmastering "Cheat Sheet" Inside!

This Is Your Guide to Planning and Producing a Winning Web Site with Fresh, Compelling Content! "Webmaster" means many things to many people. Today's Webmaster may create or produce content, administer a site or a server, or even acquire a budget and then outsource everything. If you're looking for a friendly mentor, then Webmastering For Dummies® will show you where to start, how to develop strategies, and much more. This is the book the authors wished for when they were starting — chock full of what a Webmaster really needs to know.

Inside, find helpful advice on how to:

  • Get on track and stay there, whether you're a Webmaster of all trades or one specializing in content, production, technology, or management
  • Promote your site with smarts and get big-time traffic
  • Sell your product or service on the Web, with or without your own Web site
  • Find out the six possible goals of a Web site, determine your site's goals, and measure your success
  • Understand legal bugaboos and avoid pitfalls
  • Establish and maintain a bulletproof budget and effective procedures and standards
  • Run your own server or deal effectively with an Internet service provider
  • Maximize navigation of your site through savvy architecture and solid search capabilities
  • Use databases as the backbone of your robust and dynamic Web site

Ask for IDG Books' ...For Dummies® Books, the Fun and Easy Way to Find Out about Computers. Ask for IDG Books' Java™ For Dummies®, 2nd Edition, the fun and easy way to add interactivity to your Web pages, and The Internet For Dummies®, 4th Edition, the fast and friendly way to get connected to the Net.

Review:

Webmastering, though it's fast retreating from the bleeding edge it once occupied, is one of the last jack-of-all-trades job descriptions. A good Webmaster has to know something (quite a bit, actually) about computer networking, telephone services, software, database design and administration, user administration, electronic money transactions, and tons more. The job is not just about knowing HTML and being familiar with some graphics software. In essence, that's the point that Webmastering for Dummies drives home to its readers. This book doesn't go into much detail on any aspect of the job of the Webmaster--particularly the more-or-less autonomous kind that doesn't function as part of a larger corporate information-technology group--but it provides a good overview of the job, and a moderate amount of valuable information.

You'll probably want to read this book, or at least its individual chapters, straight through in the way you would read a novel. The plot here isn't much, but the authors like to describe their subjects in English, rather than with code examples or protocols you can follow on a keyboard. It's good reading, though it's sometimes muddled by digressions into Web sites with design budgets in excess of $500,000. People with budgets like that aren't going to be reading Dummies books to figure out how to set up their sites. You won't be disappointed if you're starting from zero, but expect to do further research. --David Wall

Topics covered: The varied skills that are part of the Webmaster's trade, including goals assessment, content accumulation, e-commerce engineering, service-provider interaction, and coding with HTML.

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