Web Analytics & Big Data : Improve your e-Commerce metrics, online insights to sell more and explore the Big Data world: Google Analytics and other e-Commerce analytics tools explained. A book that serves also as a introduction to the world of Big Data

Updated edition:
The new edition includes latest trends in business analytics such as GA4 Google Analytics 4, consent mode and other news that redefined the eCommerce and web analytics landscape.

Original edition:
"Web Analytics & Big Data: Improve Your e-Commerce Metrics, Online Insights to Sell More, and Explore the Big Data World" is a comprehensive guide that empowers e-commerce professionals and business owners to harness the power of web analytics and big data for success in the digital realm. The book offers a deep dive into the world of online data, providing insights on improving metrics, leveraging online insights, and utilizing tools such as Google Analytics. Additionally, it serves as an introduction to the vast potential of big data and its applications.

The book equips readers with the knowledge and skills necessary to optimize their e-commerce performance by leveraging web analytics. It demystifies the intricacies of tracking online data, understanding user behavior, and analyzing website performance. By leveraging tools like Google Analytics, readers gain a comprehensive understanding of their online presence, enabling them to make informed decisions, enhance user experiences, and ultimately drive higher sales and conversions.

Furthermore, the book explores the realm of big data and its significance in the digital age. It introduces readers to the potential of big data analytics in extracting meaningful insights from large volumes of information. By highlighting the importance of data-driven decision-making, the book encourages readers to explore the opportunities and challenges presented by big data and leverage it to gain a competitive edge.

Through practical examples, case studies, and step-by-step instructions, "Web Analytics & Big Data" provides a roadmap for readers to improve their e-commerce metrics and tap into the vast potential of online data. It encourages them to adopt a data-driven mindset, enabling them to unlock new opportunities, enhance customer experiences, and drive business growth.

Whether you are an e-commerce professional, business owner, or someone interested in the world of online data and big data analytics, this book equips you with the necessary tools and insights to succeed in the digital landscape. By leveraging web analytics and embracing the potential of big data, you can make informed decisions, optimize your online performance, and explore new avenues for growth and success.