The Only Way to Win: How Building Character Drives Higher Achievement and Greater Fulfillment in Business and Life

Jim Loehr is a world-renowned performance psychologist, Co-Founder of the Human Performance Institute, and author of 15 books including his most recent, The Power of Story. He also co-authored the national bestseller The Power of Full Engagement.

Over the course of his career, Loehr has worked with hundreds of world-class performers from the arenas of sport, business, medicine and law enforcement including Fortune 100 executives, FBI Hostage Rescue Teams, and military Special Forces. Corporate clients of the Institute represent hundreds of Fortune 500 companies including Procter & Gamble, The Estée Lauder Companies, Dell, FBI, GlaxoSmithKline, PepsiCo, and Citigroup Smith Barney. A sampling of his elite clients from the world of sport include: golfers Mark O'Meara and Justin Rose; tennis players Jim Courier, Monica Seles, and Arantxa Sanchez-Vicario; boxer Ray Mancini; hockey players Eric Lindros and Mike Richter; and Olympic gold medal speed skater Dan Jansen.

Loehr and his work have been mentioned in leading national publications including the Harvard Business Review, Business Week, Fortune, Newsweek, Time, US News and World Report, Success, Fast Company and Omni. He has appeared on NBC's Today Show, ABC's Nightline with Ted Koppel, The CBS Evening News with Dan Rather and CBS Morning News and the Oprah Winfrey Show. He lives in Orlando, Florida.