The Wallet Allocation Rule: Winning the Battle for Share

Timothy L. Keiningham

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Sprache: Englisch

Verlag: John Wiley & Sons Inc, United States, New York, 2015

111903731X / 9781119037316

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Artikelbeschreibung des Verkäufers

Customer Loyalty Isn't EnoughGrow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approachthe Wallet Allocation Rulethat is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their graspthe ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share.Apply the Wallet Allocation Rule to discover what really drives customer spending.Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Bestandsnummer des Verkäufers GOR008247094

Titel
The Wallet Allocation Rule: Winning the Battle for Share
Autor
Timothy L. Keiningham
Verlag
John Wiley & Sons Inc, United States, New York
Erscheinungsjahr
2015
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
111903731X
ISBN-13
9781119037316
Artikelgewicht
431 Gramm
Abmessungen
158.0 x 231.0

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Verkäufer:in bei ZVAB seit 16. März 2007

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