WTF?! (Willing to Fail): How Failure Can Be Your Key to Success

Brian Scudamore's enthralling tale of the launch and longevity of 1-800-GOT-JUNK? is everything you want from a business yarn. Toxic employees, poor decisions, and financial and personal loss can't dim the persistence and optimism of an entrepreneur who transformed the simplest of ideas into a $250M-plus multi-brand empire. This book will make you want to run arms flung wide toward entrepreneurship. --Leigh Buchanan, Editor at Large at Inc. Magazine

It's no surprise that Brian Scudamore has experienced the incredible highs and lows of entrepreneurship; he's been in the battle for 30 years! In WTF?! (Willing to Fail), he bares it all the good, the bad, and the ugly in a way that will help entrepreneurs on their own journey. If I had to sum this book up, I'd say, Learn from Brian's mistakes so you don't have to! We should all be open to learning from those who have done it before! --Joe De Sena, CEO and founder of Spartan Race, New York Times best-selling author, and world-class endurance athlete

Brian Scudamore is one of the hidden gems of the entrepreneurial world. In this book, he conveys life lessons with humility and wisdom. With a healthy dose of fun and entertainment (and blue wigs), Brian delves into counterintuitive insights about commitment vs. passion, work vs. play, and the turning points in life that shaped him, not only describing the key lessons he's learned but also the events that triggered those lessons. --Dr. Noam Wasserman, founding director of Founder Central, USC, and author of the best-selling The Founder s Dilemmas