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Brands, companies, and organization, like people have personalities, and most of what know and think about their personalities comes from visual identity. A visual identity is the strategically planned and purposeful presentation of the brand of organization for the purpose of the purpose of conveying a positive image to the public. Basically, this is the brand, company, or organization`s visual presentation of itself, including-but not Limited to-its name, Loge, tag Line, color palette and architecture, and even sound. Visual Identity explores the promotion and protection of visual identity from and organizational brand perspective (corporate, nonprofit, etc.), rather than a product brand perspective. The book devotes four chapters apiece to the promotion of visual identity and the protection of visual identity. Every chapter draws from current research and contains real-world examples and case studies that illustrate the key concepts. Visual Identity not only helps readers to understand the meaning and value of an organization`s visual identity but provides hands-on advice on how to promote and protect the identity. It can be used in a wide range of courses, including those on Corporate Branding, Corporate Image, Corporate Communication, Public Relations Campaigns, or Advertising Campaigns. Praise for Visual Identity "An insightful book that captures both critical theories and practices in the field. It is well written, thorough and well structured. Alessandri provides excellent guidance to both students and practitioners in understanding the issue of visual identity." -T.C. Melewar, Professor of Marketing and Strategy, Brunel University, West London Printed Pages: 0. Buchnummer des Verkäufers 59256
Titel: Visual Identity: Promoting and Projecting ...
Verlag: Reference Press/Ess Ess Publisher