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Upstream Marketing draws on best practices, research, case studies, and the authors' twenty-year track record helping transform client brands and businesses through their work at EquiBrand Consulting. Authors Tim Koelzer and Kristin Kurth define and expand on the concept of upstream marketing-the process of identifying and fulfilling customer needs-by drawing on three core principles of insight, identity, and innovation. This book will appeal to business owners looking to find the principles, tools, and techniques that will help them improve their organization proactively, instead of reactively. The book includes a deep dive review of seven profile companies, breaking down the values and principles that make them great. The authors also draw examples from their own work with clients to help illustrate how applying the principles of upstream marketing correctly and at the right time can make a huge difference in the health of a business.
Über die Autorin bzw. den Autor: Throughout his consulting career, Tim Koelzer has had the opportunity to lead marketing strategy engagements across a variety of blue-chip brands and businesses, including Allstate, Boston Scientific, Chevron, Intel, IBM, and The Walt Disney Company, among others. Kristin Kurth has an accomplished career in marketing, brand building, communications and design. Her perspective comes from a background that spans a wide range of industries, including consumer goods, healthcare, publishing, and hospitality. Kristin began her career in the advertising profession, as a media planner on the Procter & Gamble business. From there, she worked in account management at BBDO, on packaged goods businesses.
Titel: Upstream Marketing: Unlock Growth Using the ...
Verlag: Greenleaf Book Group (edition )
Erscheinungsdatum: 2021
Einband: Hardcover
Zustand: Very Good
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.35. Artikel-Nr. G1626347514I4N00
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Phoenix, Phoenix, AZ, USA
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.35. Artikel-Nr. G1626347514I4N00
Anzahl: 1 verfügbar
Anbieter: Visible Voice Books, Cleveland, OH, USA
hardcover. Zustand: Very Good. Greenleaf Book Group April 2021. Artikel-Nr. 142843
Anzahl: 1 verfügbar
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Zustand: New. Artikel-Nr. 390549085
Anzahl: 3 verfügbar
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Artikel-Nr. BD-9781626347519
Anzahl: 15 verfügbar
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Zustand: New. In. Artikel-Nr. ria9781626347519_new
Anzahl: Mehr als 20 verfügbar
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Hardcover. Zustand: Brand New. 284 pages. 9.50x6.50x1.00 inches. In Stock. Artikel-Nr. __1626347514
Anzahl: 2 verfügbar
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Hardcover. Zustand: Brand New. 284 pages. 9.50x6.50x1.00 inches. In Stock. Artikel-Nr. xr1626347514
Anzahl: 2 verfügbar
Anbieter: moluna, Greven, Deutschland
Zustand: New. Upstream Marketing draws on best practices, research, case studies, and the authors twenty-year track record helping transform client brands and businesses through their work at EquiBrand Consulting. Authors Tim Koelzer and Kristin Kurth define and expand . Artikel-Nr. 390160286
Anzahl: Mehr als 20 verfügbar
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware. Artikel-Nr. 9781626347519
Anzahl: 2 verfügbar