Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

Scott Goodson

108 Bewertungen von Goodreads

Sprache: Englisch

Verlag: McGraw-Hill Education - Europe, 2012

0071782826 / 9780071782821

  • Hardcover
  • Gebraucht
Alle Details anzeigen

Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

Hardcover

Zustand: Gebraucht - Befriedigend

EUR 4,96

 Versand gratis 
Versand innerhalb von USA

Anzahl: 3 verfügbar

In den Warenkorb
30 Tage kostenlose Rückgabe

Artikelbeschreibung des Verkäufers

The secret to movement marketing?Your customers want to make a difference?Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.??Daniel H. Pink, author of Drive and A Whole New Mind?Want to change your customers? buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.??Sally Hogshead, author of Fascinate and creator of HowToFascinate.com?Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing.??Adam Morgan, author of Eating the Big Fish and The Pirate Inside?A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow?s marketing landscape.??Boutros Boutros, Senior Vice President, Emirates AirlineAbout the Book:Movement marketing is changing the world. It?s the new way forward for anyone trying to win customers? loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world?s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India?s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.Using client case studies and contributions from a global team of movement marketing forerunners?among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer?Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:Stop talking about yourself?let the movement control your messageHome in on the core objectives of your concept or brand?and align these values with what people are for (or against)?Light the spark??create a culture within your organization that can embrace and drive a movementLeverage your assets?content, events, expertise, connecting platforms?to give people tools to spread your gospelAdjust concepts to travel across borders and link people across cultural boundariesThe examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.…

Bestandsnummer des Verkäufers 00097595229

Titel
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements
Autor
Scott Goodson
Verlag
McGraw-Hill Education - Europe
Erscheinungsjahr
2012
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
0071782826
ISBN-13
9780071782821

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

Versandkosten innerhalb von USA

Artikel4 bis 12 Werktage3 bis 6 Werktage
Erster ArtikelEUR 0,00EUR 9,73
Die Versandzeiten werden von den Verkäuferinnen und Verkäufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, können Verzögerungen unterliegen. Eventuell anfallende Abgaben oder Gebühren sind von der Käuferin bzw. dem Käufer zu tragen. Die Verkäuferin bzw. der Verkäufer kann Sie bezüglich zusätzlicher Versandkosten kontaktieren, um einen möglichen Anstieg der Versandkosten für Ihre Artikel auszugleichen.

Zahlungsarten

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Shopbeschreibung

Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

Unternehmensdaten der Verkäuferin bzw. des Verkäufers

SBYB, Inc.

900 Knell Rd
Montgomery, IL USA 60538