Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its fourth edition, offers students practical reasons why they should care about research methods and offers a practical guide for conducting research.

�ber die Autorin bzw. den Autor

Stephen M. Croucher is Professor and Head of the School of Communication, Journalism, and Marketing at Massey University, New Zealand. He serves on the editorial boards of more than 10 journals and served as the editor of the Review of Communication (2022–2025), Frontiers in Communication (2019–2022), Journal of Intercultural Communication Research (2010–2019), and Speaker & Gavel (2010–2015). He has held and holds various leadership positions in the National Communication Association, the International Communication Association, and the World Communication Association. He served as President of the World Communication Association from 2019 to 2023.

Daniel Cronn-Mills is Professor and Distinguished Faculty Scholar at Minnesota State University, Mankato, USA. He has authored and co-authored three books, five book chapters, and a stack of journal articles. He served as the editor of Speaker & Gavel (1997–2010) and on the editorial board of 11 scholarly journals. He has served in numerous leadership roles including the National Communication Association, the American Forensic Association, and the Communication and Theatre Association of Minnesota.

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