Ultimate Guide to Social Media Marketing

Create Focused Social Media Campaigns Tailored to Your Business

Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

• Why businesses need to embrace social media marketing
• Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms
• Learning how to craft your business’s social media strategy using today’s formats
• How to leverage images and video in your social media outreach
• Leveraging chat bots, paid social media, and influencer marketing
• Building your business social marketing team
• Measure your social media outreach progress and improve your performance over time

Eric Butow is the CEO of Butow Communications Group (BCG), an online marketing ROI improvement firm in Jackson, California. Eric has authored or co-authored 31 technology books since 2000. His latest titles include Samsung Gear S2 for Dummies, Instagram for Business for Dummies, and Pro iOS Security and Forensics. In 2019, Eric will co-author two more Wiley books: Instagram for Dummies and Programming Interviews for Dummies. When Eric isn't writing or running his business, you'll catch him enjoying time with friends, enjoying the weather of the Sierra foothills, and helping his mother run her infant and toddler daycare business.

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium-sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, CBS Radio LA, and numerous other podcasts and publications. She is the author of Instagram for Business for Dummies, The Ultimate Beginner's Guide to Instagram and Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy.

Stephanie Liu is one of the most sought-after international speakers on live video, known for her dynamic stage presence and cutting-edge Facebook engagement tactics. She led paid search advertising for one of the largest search agencies in the United States, served as the Director of Social Strategy for San Diego’s leading ad agency and has created powerful campaigns for small businesses to giant, multimillion-dollar corporations. As a digital marketing strategist, she spent a decade deep in the trenches of agency life where her experience opened doors to working with big brand names such as Coach, Givenchy, Nike, and Sony Pictures Entertainment. Her work has been recognized and awarded by Online Marketing Media and Advertising (OMMA) and PR Daily. Stephanie is most notably known for her Facebook Live show called Lights, Camera, Live®, where she helps businesses succeed with live video.

Amanda Robinson is the founder of The Digital Gal. She is widely sought after in the digital marketing industry for her knowledge and experience as a Facebook Ads expert. She advises Social Media Examiner’s membership group, the Social Media Marketing Society, with over 2,000 entrepreneurs and digital marketers. She is regularly featured as a guest on digital marketing podcasts and speaks both on stage and in workshop settings on everything from Facebook Ads and Analytics to Messenger Marketing Chatbots. In recent projects, Amanda was a key player in #RoadToSocial, a Social Media Road trip across the US Midwest covering 3 back-to-back digital marketing conferences with 1.9M reach and 20.3M impressions on the #RoadToSocial content. Amanda’s real flair for digital marketing comes with her hands-on experience with extreme deep dives into data analysis focusing on analytics, SEO, ad targeting, split testing, and ways to make your marketing dollars more efficient.

Mike Allton is a Content Marketing Practitioner―a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing, and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author at The Social Media Hat, and Brand Evangelist at Agorapulse. As Brand Evangelist, Mike works directly with other social media educators, influencers, agencies and brands to explore and develop profitable relationships with Agorapulse.