Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption

Humphry Hung is a Visiting Fellow of the Department of Management and Marketing of the Hong Kong Polytechnic University. He has more than 20 years' practical experience in training and development. His research interests include mobile marketing, creativity and innovation management, and entrepreneurship. Dr. Hung has published in several international refereed journals and conference proceedings. Y. H. Wong is an Associate Professor of the Department of Management and Marketing of the Hong Kong Polytechnic University. His research interest is in the fields of ubiquitous marketing, relationship management and customer services. He has more than 12 years' practical experience in Marketing. His publications include a book, Guanxi: Relationship Marketing in a Chinese Context and refereed journal articles. Vincent Cho is specialized on data mining, stock index forecasting, database marketing, yield management and e-commerce infrastructure and strategy. His research papers are published on various international journals including Information & Management, Journal of Computer information Systems, Expert Systems, Knowledge and Information Systems, Journal of Computational Intelligence in Finance, Journal of Hospitality and Tourism Research, International Journal of Hospitality Management, International Journal of Tourism Research, Annals of Tourism Research. Before joining the university, he had several years of experience in systems development in some prestige international consulting firms. He is also interested in consultancy works.